Today, Yahoo! Inc. (NASDAQ:YHOO) and Walt Disney Co (NYSE:DIS)’s Disney/ABC Television Group have appreciated their healthy relationship by announcing an extension. As reported on ABC News, content of famous shows across DATG will be featured on Yahoo! Inc. from today and Good Morning America will start a new daily “Yahoo Your Day” series on Monday.
“Our partnership with Yahoo has thrived in the last 3 three years, creating and delivering to millions a rich blend of live breaking news, major special events, historic newsmaker interviews and compelling digital original series. The combination of ABC News’ world-class journalism, DATG’s hit programming and Yahoo’s vast digital network, talent and technology is an unstoppable force. I’m incredibly excited about what the future will bring,” said James Goldston, President of ABC News.
For about three years, the Yahoo-ABC News Network has been a great source of news and online information having audience of over 129 million people in their combined platforms per month. Just like Walt Disney Co (NYSE:DIS)’s Disney/ABC Television Group, Yahoo! Inc. (NASDAQ:YHOO) is also looking forward to have a long business relationship with them, as it is planning to feature ABC News content more often across its platform and making it visible to over one billion Yahoo’s active users per month.
ABC News and Yahoo News will deepen their collaboration on major news events. In “Yahoo Your Day” daily program, Yahoo! Inc.’s top editors and experts will be featured including Joe Zee – Yahoo! Inc.’s Style Editor In Chief, Bobbi Brown – Yahoo! Inc.’s Beauty Editor In Chief, Michele Promaulayko – Yahoo! Inc.’s Health Editor In Chief and Kerry Diamond – Yahoo! Inc.’s Food Editor In Chief.
“Everyday, Yahoo creates content for our audiences in the subjects that matter most to them – news, fashion, beauty, travel, entertainment, sports and more. In less than a year since their founding, Yahoo’s Digital Magazines have quickly become leading digital and mobile content destinations, with our style & beauty, travel and parenting magazines ranked number one in their respective categories. We look forward to sharing their magazine content in a fresh new format every morning on Good Morning America. In addition, we are pleased to make Yahoo the ultimate destination for fans of hit ABC programming by providing them with special access to their favorite shows,” said Kathy Savitt, CMO and Head of Media, Yahoo! Inc.
This new cross-platform collaboration between Yahoo! Inc. (NASDAQ:YHOO) and Walt Disney Co (NYSE:DIS)’s Disney/ABC Television Group would be an excellent opportunity to boost the number of audience for each other, as ABC News would be getting more attention from Yahoo! Inc.’s users while Yahoo’s popularity and traffic would be increased through fans of ABC Network.
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