XOOM Corp (XOOM) Soars At IPO: Will It Continue To Go Up?

The stock of Xoom Corp (NASDAQ:XOOM), the global online money transfer provider skyrocketed during its initial public offering (IPO) last Friday. The stock opened at $21 per share, 31 percent higher than its offering price at $16 per share. Xoom’s stock price further soared by the end of the trading day by almost 60 percent to more than $25 per share. Investors definitely showed their confidence in the company, but the question is Will XOOM continue to go sky-high?

During its debut, Xoom offered more than 6.3 million shares, which include more than 5.2 million shares by the company and over 1.1 million shares offered by selling stockholders. The company plans to use the funds generated from its public offering for general corporate purposes including the purchase of businesses, technologies, and other assets to complement its business operation. It has more than 31 million outstanding shares.

Xoom generates revenue from transaction fees charged to customers and foreign exchange spreads (target 1% to 3% of a transaction’s principal amount) where the payout currency is not the dollar. The company incurred operating losses since its inception with an accumulated deficit of $63.4 million as of December 2012. The company made long-term investments in service innovations, technology infrastructure & solutions; marketing to increase brand awareness, and international expansion to ensure revenue growth in the future. Take note that since 2008, its revenue climbed steadily from 14.1 million to $80 million in 2012, a 54% CAGR.

Moneygram International Inc (NYSE:MGI)

Xoom provides money transfer to customers in 30 countries though its website and mobile services. In 2011 & 2012, a majority of its total revenue is generated from India and the Philippines. Since 2008, its gross sending volume grew from $245 million to $2.3 billion in 2012.

Xoom has established global partnerships with a network of banks and major retailers with trusted brands in the industry. The company processes transactions with a high level of risk management, compliance, regulatory oversight and customer service. Currently, Xoom has 750,000 active customers who send remittances to their family and love ones. Xoom’s customers trust its money transfer service because it is convenient, fast, and charges lower transaction fees than its competitors. Customers fund their transactions through a U.S. based bank account, credit card or debit card. According to the company, 90% of its gross sending volume is funded by bank accounts through the Automated Clearinghouse (ACH) System. Customers have the ability to track their transaction in real-time, and they can choose different options on how their recipients will receive their money. Its proprietary risk management system is balanced with low-friction experience and a low transaction loss rate.

Data from the World Bank Migration and Development Brief, the worldwide remittance market is expected to grow from $513 billion in 2011 to $685 billion in 2015, which meansa global money transfer is a huge and a growing industry. Many people particularly professional & skilled workers from developing countries migrate to developed countries such as the United States, which is the largest recipient of migrants from developing countries, and the largest sender of remittances. Remittance flows to developing countries is expected to increase from $406 billion to $534 billion in 2015. The highest recipients of migrant remittances include India, China, Philippines, and Mexico.

At present, Xoom does not have a business presence in 7 of the top 10 recipients of migrant remittances. Its current market share in the industry is only 4 percent. Considering the fact that the global money transfer industry is huge, Xoom has a lot of room to grow. However, it needs to ensure that it has the capability to compete with its rivals in the industry including Moneygram International Inc (NYSE:MGI) and The Western Union Company (NYSE:WU).

MoneyGram is the second largest money transfer company worldwide with more than 310,000 agent locations including retailers, international post offices, and financial institutions across 197 countries and territories. For the the full year 2012, the company reported $1.3 billion in total revenue and $0.69 loss per diluted share. Recently, MoneyGram signed a strategic partnership with WoldPay, an electronic payment processing company to expand its direct-to-account money transfer service to almost 50 countries worldwide. The company also renewed its agreement with Wal-Mart Stores, Inc. (NYSE:WMT) to continue as the “preferred provider” of money transfer services at the retail giant’s stores. Wal-Mart will receive certain fees and commissions for each money transfer, bill payment, and money order transactions made at its agent locations.

On the other hand, Western Union is the world’s largest money transfer provider with more than 510 agent locations in 200 countries and territories. In 2012, the company completed 231 million consumer-to-consumer transactions and moved $79 billion principal between customers. The company reported $5.7 billion in revenue and $1.69 GAAP earnings per share. Western Union said its consumer-to-consumer revenue declined by 2% on a reported and constant currency basis. The company plans to improve its consumer value proposition by expanding its agent network further and its digital and electronic account based money transfer.

Xoom does not have agent locations to receive cash and facilitate the money transfer therefore; it does not pay any commission unlike MoneyGram and Western Union. This allows Xoom to charge lower transaction fees (a flat rate of $4.99 to send up to $2,999) than its competitors, which is a great advantage. Consumers prefer lower transaction fees to increase the amount of money they can send to their love ones

John Kunze, CEO of Xoom said that the main goal of the company is to become a disrupter and become the leader in the global money transfer business. According to him, the company is investing in customer acquisition for long-term growth. He also pointed out the Xoom has the fastest and most convenient money transfer transaction because it is available to customers via internet and mobile anytime.

PrivCo CEO, Sam Hamadeh opined that Xoom has loyal customers. He pointed out that the company has a high rate of repeat customers and its revenue growth from 2011 to 2011 was 60 percent. These factors “reassure IPO investors that Xoom will have solid quarterly earnings visibility.”

Will XOOM continue to go sky-high? I believe there is a great possibility. Xoom will grow to be a big company. It has been successful in creating brand awareness globally and developing partnerships in the markets where it operates. Its money transfer transaction is fast, efficient, and cost effective, which attracts new customers and keep them coming back.

The article XOOM Soars At IPO: Will It Continue To Go Up? originally appeared on Fool.com and is written by Marivic Cabural.

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