Will Apple Inc. (AAPL) Imitate Microsoft Corporation (MSFT) To Gain Market Share

Apple Inc. (NASDAQ:AAPL) is known for not for making mistakes due to the fact that it is the quintessential learner. Though the company sets itself apart from rivals through innovation, it never misses an opportunity to learn from them. Consider the company’s iPad event that was held yesterday. It followed the heavily trodden path that Apple had taken with its previous devices.

This strategy, though lackluster, could also be interpreted as something else entirely. Apple might be waiting for Microsoft Corporation (NASDAQ:MSFT) to go ahead with its Surface tablets so that it can learn from the mistakes of the Redmond, Washington based company.


Apple Inc. (NASDAQ:AAPL) is known to wait and watch the moves made by its competitors before going in for the kill. Previously, it was Samsung Electronics that caught the iPhone manufacturer’s eyes. The South Korean smartphone manufacturer struck gold with its Galaxy series of devices which were forerunners of the 5-inch-and-above screened devices.

Samsung’s Galaxy series has been around for nearly three years now during which time Apple seemed uninterested, releasing its newer devices with only minor modifications. And then, right when Samsung was in the midst of financial chaos due to multiple competitors, Apple released the iPhone 6 and iPhone 6 plus with its signature style. Now, Apple could be doing the same with Microsoft Corporation (NASDAQ:MSFT) and its Surface Pro tablet.

If it was Samsung Electronics Co Ltd that Apple Inc. (NASDAQ:AAPL) followed in the phablet arena, it is Microsoft Corporation (NASDAQ:MSFT) in the tablet-laptop cross category. Microsoft booted the idea back in 2012 but was able to generate positive attention only after two years with its Surface Pro 3.

Apple would definitely have gained significant insights from Microsoft’s refinements to its Surface range of tablets over the last two years and is sure to make its move when the time is right. If rumors are to be believed, which in Apple’s case seldom go wrong, a larger screened iPad might be right around the corner.