Why NIKE (NKE) Could Be a Comeback Story Among the Dogs of the Dow

NIKE, Inc. (NYSE:NKE) is included among the 11 Dogs of the Dow Dividend Stocks to Buy Now.

A close-up of a hand holding a casual sneaker with the Nike logo on it.

The world’s biggest footwear company stated on Thursday that existing tariffs might push its costs up by around $1 billion. This announcement followed the release of its fiscal fourth-quarter 2025 results, which managed to surpass estimates.

In fiscal Q4 2025, NIKE, Inc. (NYSE:NKE) reported revenue of $11.1 billion, which fell by nearly 12% from the same period last year. However, the revenue surpassed analysts’ estimates by $373.5 million. The fourth quarter marked the period with the most significant financial impact from the company’s “Win Now” initiatives, and management expects these pressures to ease going forward. Leadership expressed confidence in the firm’s ability to steer through the current unpredictable environment by maintaining focus on controllable factors and effectively carrying out the “Win Now” strategy.

NIKE, Inc. (NYSE:NKE)’s cash position also remained stable. The company ended the year with cash and equivalents and short-term investments of $9.2 billion. During the year, it returned $2.3 billion to shareholders through dividends. The company offers a quarterly dividend of $0.40 per share and has a dividend yield of 2.10%, as of July 26. It has raised its payouts for 23 consecutive years.

READ NEXT: Top 10 Safest Dividend Stocks in the UK and Dividend Champions vs Aristocrats: 12 Under-the-Radar Stocks to Buy

Disclosure: None.