Why Dividend Investors Should Watch Salesforce’s (CRM) Innovation Edge

Salesforce, Inc. (NYSE:CRM) is included among the 11 Innovative Dividend Stocks to Buy Now.

Why Dividend Investors Should Watch Salesforce’s (CRM) Innovation Edge

A customer service team in an office setting using the company’s Customer 360 platform to communicate with customers.

Salesforce, Inc. (NYSE:CRM) was named one of the World’s Most Innovative Companies for 2025 by Fast Company, recognized for its efforts in sustainable AI and for integrating purpose-built AI tools and agents into Slack for employees. As the leading AI-powered CRM, Salesforce is at the forefront of digital labor through its Agentforce solution, built on a deeply unified platform. The company helps businesses engage with customers in new ways, boost productivity, and deliver fast, impactful results.

Salesforce, Inc. (NYSE:CRM)’s AI initiatives are expanding rapidly. AgentForce, a generative AI product, now has over 4,000 paying customers and has been used in more than 800 customer deployments. It has the potential to generate $1 billion in annualized revenue. Data Cloud has exceeded $1 billion in annual recurring revenue and is processing 22 trillion records, representing a 175 percent year-over-year increase. Tableau, MuleSoft, and Slack also played key roles in major deals as customers increasingly adopt cross-cloud solutions. Salesforce emphasized Slack’s transformation into an enterprise AI interface, which has significantly reduced lead routing times from 20 minutes to just 19 seconds.

Salesforce, Inc. (NYSE:CRM) is one of the major tech companies that initiated its dividend policy in 2024. The company’s first-ever dividend was $0.40 per share. In March this year, it declared a 5% hike in its quarterly dividend and now pays a per-share dividend of $0.42. As of July 28, the stock has a dividend yield of 0.62%.

While we acknowledge the potential of CRM to grow, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an AI stock that is more promising than CRM and that has 100x upside potential, check out our report about this cheapest AI stock.

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Disclosure: None.