Why Apple Inc. (AAPL)’s New MacBook Won’t Be ‘Off-The Charts Seller’: Jon Fortt

Apple Inc. (NASDAQ:AAPL)’s newest MacBook may be getting rave reviews but it is not going to be the kind of massive success people are accustomed to getting from the iPhone maker.

That is according to Jon Fortt who was showing the new thin MacBook to his colleagues at CNBC.

“This thing is half of an inch thick at its thickest point. That combined with the Retina Display makes it really, really slim. It’s like iPad-type feel but it has got laptop power. Not high-end laptop power, but laptop power,” Fortt tells his colleagues.

He hints that Apple Inc. (NASDAQ:AAPL) has created a sleek device with the new MacBook. He also adds that he thinks it will partially cannibalize sales of the iPad because it is so thin.

However, the new device will not be a typical Apple Inc. (NASDAQ:AAPL) best-seller, he notes.

“The reason though why this isn’t going to be an off-the-charts seller is at $1,300, that’s the same price as a MacBook Pro which has the ports, which has a faster processor, which has a screen that is an inch bigger with the Retina Display,” Fortt explains.

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On the iPad cannibalization thought, Lance Ulanoff, Mashable Chief Correspondent and Editor-at-Large, disagrees with Jon Fortt.

Ulanoff points out that the new MacBook from Apple does not have a touch screen although he says it reminded him of the first iPad because of its size and weight when he first held it.

He says that while the iPad is mainly geared towards content consumption and some work, the new MacBook is geared primarily for basic productivity like document processing and email.

Fortt replies that he thinks this will still cannibalize iPad sales for the high-end executives who are looking for ultra-portable machines. For those type of customers, he adds, the new MacBook will be the default choice against grabbing an iPad with high specifications because of its bigger screen and its portability.

Ulanoff says, however, that the USB-C port may be a deal breaker for these types of customers.

According to Fortt, the new Apple Inc. (NASDAQ:AAPL) MacBook will be a machine for the customer who has a ton of machines for different purposes. This will not be a main computer, he says, and it will be the main road-going companion for this type of customers.

Cliff Asness’ AQR Capital Management owned about 6.36 million Apple Inc. (NASDAQ:AAPL) shares by the end of 2014.

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