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Apple Inc. (AAPL) Hiring Zane Lowe to Push Beats?

Apple Inc. (NASDAQ:AAPL), a technology leader and the first U.S company having more than a $700 billion market cap, keeps on looking to have the best of all on their side. This time it is Zane Lowe, one of the U.K.’s most successful Radio DJs. As reported on CNBC, Apple Inc. (NASDAQ:AAPL) has hired the 41-year-old BBC Radio DJ, with Lowe announcing that he will be leaving BBC Radio 1 for the world’s top technology king. It is not yet disclosed what actual job he will be doing at Apple Inc., but he was excited about his new role in a company, which is number 1 in its industry.


“I want to thank everyone at Radio 1 for their support and friendship. The station has allowed me to share incredible music with the country’s best music fans. I’ve loved every minute of it. Exciting times lie ahead,” Lowe said.

Zane Lowe was born in New Zealand and worked for 12 years at BBC’s Radio 1. He has a great influence over the British Music industry and has 635,000 Twitter Inc (NYSE:TWTR) followers, in addition to nearly 100,000 fans on Facebook Inc (NASDAQ:FB). Apple Inc. (NASDAQ:AAPL) can also use his influence to increase its customers for its music streaming service powered by Beats Electronics.

At this point, a question might arise in your mind; when Apple Inc already has the iTunes Store, iTunes Radio and iTunes Match, why would it need another music streaming service? Digital album sales in iTunes are steadily dropping and Apple Inc. knows that to remain a tech-leader, they must do something new and better than the competition for their customers.

Apple Inc. (NASDAQ:AAPL) always stays ahead of the competition and keeps on fulfilling the demands of its customers, which makes it the industry leader. Most of the people like to save time, feel new experiences, and want to see new technology improvements, and Apple Inc. seems to know exactly when is the right time to bring those out.

With Zane Lowe in the team in addition to the acquisition of Beats last year, Apple Inc. (NASDAQ:AAPL) still might have some difficulties in dealing with its competitor, Spotify, which is currently ruling the market, but with the right marketing and competitive pricing, Apple can dominate the market in no time thanks to its vast, built-in customer base. Its brand popularity will play a key role in the success of its streaming service, and having Beats and Zane Lowe on their side will be strong advantages towards that goal.

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