The Mobile World Conference (MWC) 2013 held at Barcelona saw Nokia Corporation (ADR) (NYSE:NOK) announcing four new lower tier devices, which will again run on the Windows Phone 8 OS. While this is will give better reach to customers looking for Android alternatives, the announcement did leave a hinge of disappointment since there were a few rumors of a Nokia Windows 8 RT tablet in works.
Even though strategy analysts recently reported that Nokia Corporation (ADR) (NYSE:NOK) would emphasize their smartphones and stay away from tablet production, I wouldn’t be surprised Nokia announces their much rumored Windows tablet in the near future. But would such a move be the next logical step for Nokia Corporation (ADR) (NYSE:NOK), or would it just be an unnecessary distraction to their focus on their Lumia smartphones?
Why does Nokia need to enter the tablet market?
First and foremost, Nokia’s partnership with Microsoft Corporation (NASDAQ:MSFT) is nothing short of successful and I feel that they’ll be looking to make the most out of it again. It is rumored that Nokia is building its own Windows RT tablet, and just like Samsung tying up with Google and launching their own series of phones and tablets, Nokia would be looking to do the same. A Windows tablet powered by an x86 processor is what Nokia Corporation (ADR) (NYSE:NOK) is rumored to be aiming at and since Intel is set to launch their Haswell-based tablet in June, Nokia might wait until then to launch their first tablet.
Following Microsoft Surface is a good idea
Microsoft Surface generated a lot of hype, especially with it being the perfect hybrid between a laptop and a tablet. But once it was launched, a few flaws like its disappointing battery backup and the unavailability of the device has hampered its sales figures. Nevertheless, the Surface Pro is one heck of a device that shrinks the thin line separating tablets and laptops. So, this is something Nokia should focus on creating, since it’s partnership with Microsoft gives it access to the world’s most used OS brand – Windows.
So, come to think of it, Nokia Corporation (ADR) (NYSE:NOK) is actually better positioned than Samsung and the other Android tablet manufacturers since Windows 8 tablets can double up as a laptop replacement too. Stephen Elop (Nokia’s CEO) has stated that Nokia is working hard on creating its own identity and will not release products just for the sake of it. That’s very optimistic and also reinforces the speculation that Nokia’s tablets will be something along with Surface-hybrid lines.