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Video Games and Digital Cameras Herald Sony Corp (ADR) (SNE) Turnaround

Sony Corp (ADR) (NYSE:SNE) turn around continues to gain traction with the video games and digital cameras units spearheading growth that could see the company turn in profit as early as 2017. Focus has shifted to four key areas of growth with the company paying more attention to profitability rather than volume growth. Speaking on CNBC, Creative Strategies president, Tim Bajarin, reiterated that the current CEO remains at no risk to lose his job as the company continues to attain substantial growth in key business segments.

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Having been battered on the smartphone business the company has shifted its attention to gaming and network services as well as Sony Pictures and music as key growth areas for the next three years. Ongoing growth in these areas has already seen Sony raise its profit forecast for the second time since February going along way in restoring investor confidence.

“Clearly the imaging devices with their cameras and their sensors are doing really well and the gaming division is doing really well. When you combine these businesses that are now showing profit it’s why they have fewer losses, and they can predict that they are going to be profitable by 2017,” said Mr. Bajarin.

Continued growth in the four key segments according to Bajarin should help avert pressure on the possibility of shedding off more asset as one of the ways of making Sony Corp (ADR) (NYSE:SNE) lean and efficient in terms of returns. However, the need for early and reliable profits may force Sony to shed off more assets with a view to paying more attention to key growth areas.

Sony Corp (ADR) (NYSE:SNE) expects to generate more revenue from its video games and digital cameras going forward buoyed by the positive reception that the two products continue to generate from the market. Sony used to revise down its guidance down in the past, but not anymore as a mix of good leadership and focus on key business segments continue to play a pivotal role in spearheading the company to profitability.

Bajarin expects current CEO, Kazuo Hirai, to be given more time to deliver on the promise of growth having been on an impressive run since he took over.

“I’d be surprised given the fact that he has made this kind of changes and moving the company this forward that his job is in jeopardy. I’ve known Hirai for 20 years. He has been one of the handpicked people within Sony Corp (ADR) (NYSE:SNE) to rise to this position, and I don’t believe they are going to give up on him anytime soon,” said Mr. Bajarin.

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