Vessel’s Offer to Provide Early Access to Popular Video Content Might Become a Threat to Google Inc (GOOGL)’s YouTube

Vessel, an online service for short videos, will allow users to have early access to famous online video content. Will that be a new challenge to Google Inc (NASDAQ:GOOGL)’s YouTube? A CNET article reported on the news and discussed about the newly announced service that will give viewers an early access to some of the most famous videos from online stars, challenging the search giant’s own video service, YouTube.

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“Consumers of Web video care so deeply about this video that they’re willing to pay to get it early,” said Jason Kilar, Vessel’s Co-founder.

Vessel will provide people with early access to famous videos from online stars through a paid monthly subscription. The service has been in private beta since the beginning of 2015 but is now available to everyone including browser and Apple Inc. (NASDAQ:AAPL)’s iOS users, as said by Kilar today. This new offer from Vessel might become a new challenge to Google Inc’s YouTube.

As trends are changing, people are watching more videos on mobile devices. Google Inc (NASDAQ:GOOGL)’s YouTube has become a leader in providing online content to the public. It already has a huge amount of traffic on its platform, but the new service Vessel believes that there’s still a room for more growth in this space, as it is offering people early access to clips from video creators who already have big followings, for a subscription fee of $2.99 per month.

Vessel will focus on short-form videos and will be different from Google Inc (NASDAQ:GOOGL)’s YouTube as it will host only established video makers, and charge people to pay for early access to videos, and it will also offer creators a significant share of the rewards. But a question that arises here is whether the users will be ready to pay for content that they can watch absolutely free just three days later on other video platforms.

Vessel’s non-subscribers can still watch videos without any charge but they won’t get early access to highly popular content. Google Inc (NASDAQ:GOOGL)’s YouTube is already present in this space since 2013, as it has a paid channel option to individual content providers, but Vessel believes that it will be able to attract a lot more people by offering them early access to the best available and most popular content from online stars.

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