This year, the global steel industry is facing the overcapacity issues. Most steel mills are running at 70% capacity while still slugging out of the economic downturn. There is a silver lining, however, in the form of rising demand from growing economies like India, China, Thailand, and South Korea. This growth in demand is expected to benefit the steel producers in terms of price, revenue, and margin.
Here are three global steel producers which are battling out of the downturn through different strategies.
Drilling demands nullified by overcapacity
The shipments of United States Steel Corporation (NYSE:X)‘s tubular products stood at 1.88 million tons last year and are expected to increase by 2% this year. Drilling during oil extraction requires tubular products, and since there has been a recent increase in the price of natural gas and oil, the oil companies are increasing production. This will in turn increase the demand for tubular products.
Overcapacity in the tubular products segment is likely to hurt the company’s future pricing power, however. The supply and demand of tubular products corresponds with the number of rig counts because the rigs are the major user of these products. According to analysts, the number of rigs in North America will be 2,350 by 2016, which will lead to a demand of around 8.6 million tons of tubular products based on a consumption of 3,600 tons of tubular products per rig. This implies an increase of 0.9 million tons over the current consumption of 7.7 million tons.
Between 2013 and 2016, there are ten new tubular production facilities coming into operation in the U.S. These new mills will add 3.1 million tons to the current production capacity of 11.9 million tons, which could lead to a build-up of inventory. This build-up could stagnate prices at an average $1,000 per ton. This inflexibility in pricing is hurting United States Steel Corporation (NYSE:X) as its input costs are rising; as a result, the company’s cash flow is likely to be $295 million this year and improve marginally to $308 million next year.
The high-end demand and the forex fire
POSCO (ADR) (NYSE:PKX) is aiming to produce more high-end alloy steel. These products are increasingly required in the manufacture of automobile plates because of stringent regulation of pollution norms and driver safety. China imports 1 million to 1.5 million tons of high-grade steel from Korea and Japan for automobile manufacturing.
China is expected to produce 20 million vehicles this year, increasing to around 35 million by 2020. This rising demand will increase revenue for POSCO (ADR) (NYSE:PKX) because it produces high quality thermo-mechanical control process (TMCP) plates for cars. The production of auto steel plates is likely to be 8 million tons this year and 9.2 million tons by 2015.
POSCO (ADR) (NYSE:PKX) has to bear the negative impacts of the depreciation of the South Korean won due to its debt in the currency. The won is depreciating due to increased threats from North Korea and the sharp depreciation in Japanese yen. This weakening of won is expected to further reduce the company’s net profit by $434 million due to forex debt of $5.4 billion for the year 2013.