Unilever (UL) Seeks to Divest Graze Amid Strategic Shift to Personal Care

Unilever PLC (NYSE:UL) is one of the 11 best European stocks to invest in. On June 18, it was reported that the company was exploring the sale of its healthy snack brand, Graze. The proposed sale is part of a strategic shift away from food products and towards personal care and beauty items.

Unilever (UL) Seeks to Divest Graze Amid Strategic Shift to Personal Care

A supermarket aisle filled with Household and Personal Care Products.

The company has reportedly begun reaching out to various consumer goods groups and food manufacturers. Unilever is reportedly analyzing its interest in purchasing Graze, which it acquired in 2019 for £150 million. The healthy snack brand could be valued between £50 million and £80 million in any sale now.

The divestment of Graze comes as Unilever’s Chief Executive Officer tries to reorient the company’s product portfolio. The CEO has already increased focus on the health, beauty, and personal care segments while reducing the footprint of the food business.

Unilever PLC (NYSE:UL) is a global consumer goods company headquartered in the UK. It makes and sells everyday products across five segments: Beauty & Wellbeing, Personal Care, Home Care, Foods, and Ice Cream. Its top brands include Dove, Knorr, Hellmann’s, Magnum, Rexona, and Ben & Jerry’s.

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