UBS Maintains Buy Rating on Under Armour (UA)

Under Armour, Inc. (NYSE:UA) is one of the 10 Best Health and Fitness Stocks to Buy Now.

On May 14, 2026, UBS analyst Jay Sole lowered the firm’s price target on Under Armour, Inc. (NYSE:UA) to $10 from $11 and maintained a Buy rating on the shares. The firm said the company’s disappointing Q4 report does not alter its broader investment thesis.

On May 13, 2026, Truist lowered the firm’s price target on Under Armour, Inc. (NYSE:UA) to $5 from $8 and maintained a Hold rating on the shares. The firm cited the company’s in-line Q4 results and initial FY27 outlook, which came in below consensus estimates on both revenue and earnings. Truist added that it remains cautious about Under Armour’s ability to drive full-priced demand at higher price points amid a challenging macro backdrop.

UBS Maintains Buy Rating on Under Armour (UA)

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Earlier in May, Under Armour, Inc. (NYSE:UA) reported Q4 adjusted EPS of (3c), versus the consensus estimate of (2c). Revenue totaled $1.17B, versus the consensus estimate of $1.17B. Inventory declined 3% to $915M. President and CEO Kevin Plank said fiscal 2026 reflects the company’s continued efforts to reset the business and restore operational discipline. Plank added that Under Armour has spent the past two years addressing both structural and macro challenges while refining its product strategy, streamlining operations, and increasing accountability across execution.

Under Armour, Inc. (NYSE:UA) develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth.

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