In this article, we will look at the 10 Best Health and Fitness Stocks to Buy Now.
Health and fitness stocks are getting a closer look as wellness spending expands beyond gym memberships and workout gear. The investable universe now stretches across fitness clubs, premium wellness clubs, boutique fitness, connected fitness, athletic footwear, performance apparel, protein nutrition, weight management, outdoor recreation, and plant-based wellness food. J.P. Morgan says “Health & Wellness is now experiencing a renaissance,” helped by “breakthroughs in wearable and fitness technology,” and points to categories such as “wearable technology, at-home fitness equipment, and organic food choices.” In summary, the investment theme is about consumers spending across a wider lifestyle ecosystem built around health, activity, nutrition, and personal performance.
J.P. Morgan Asset Management says younger consumers have their own definition of discretionary and non-discretionary spending, with categories such as “fitness memberships” and “Health & Wellness” becoming harder to cut. The firm adds that Americans spend more than “$500bn on health & wellness,” with growth “disproportionately driven by Gen-Z and Millennials.” Janus Henderson makes a similar point, saying “The global emphasis on health and wellness” is “reshaping consumer choices and impacting financial markets,” while “health apps and wearables” are helping consumers make more informed choices.
With that in mind, let’s take a look at the 10 Best Health and Fitness Stocks to Buy Now.
Our Methodology
We used the Finviz screener to identify health and fitness stocks that have recently reported noteworthy developments likely to impact investor sentiment. These stocks are also popular among analysts and elite hedge funds.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 498.7% since May 2014, beating its benchmark by 303 percentage points (see more details here).
10. Life Time Group Holdings, Inc. (NYSE:LTH)
On May 14, 2026, Morgan Stanley raised the firm’s price target on Life Time Group Holdings, Inc. (NYSE:LTH) to $39 from $38 and kept an Overweight rating on the shares. The firm said Q1 member engagement remained strong, while new disclosures around membership mix optimization should help ease investor concerns about the durability of pricing trends.
On May 6, 2026, Life Time announced the acquisition of the Phoenix 10K race. The company said the event, now entering its 51st year, marks a meaningful transition from founder Dr. Art Mollen to Life Time, positioning the race for continued long-term growth. Founded in 1976, the Phoenix 10K has been a longstanding part of the local running community, with Dr. Mollen expected to remain involved as founder and ambassador following the ownership transition.
Earlier in the month, Life Time Group Holdings, Inc. reported Q1 adjusted EPS of 42c, versus the consensus estimate of 38c. Revenue totaled $788.7M, versus the consensus estimate of $787.24M. Comparable center revenue increased 8.6% in the quarter. Founder, Chairman, and CEO Bahram Akradi said the company delivered strong execution and continued momentum across the business. Akradi added that Life Time remains on track to open 12 to 14 new clubs this year, primarily consisting of large-format athletic country clubs. Management also highlighted rising membership engagement, improving membership mix, and strong in-center performance, supported by a solid balance sheet, low leverage, and healthy cash generation.
Life Time Group Holdings, Inc., through its subsidiaries, operates health, fitness, and wellness centers across the United States and Canada.
9. Xponential Fitness, Inc. (NYSE:XPOF)
On May 18, 2026, Xponential Fitness, Inc. (NYSE:XPOF) announced that its Board of Directors appointed Danielle Porto Parra as President, effective immediately. Most recently, Parra served as President and Chief Brand Officer of McAlister’s Deli.
On May 8, 2026, Lake Street analyst Ryan Meyers downgraded Xponential Fitness, Inc. to Hold from Buy with a price target of $6, down from $9. The firm said the first quarter largely represented a stabilization period for the company, though it believes the stock may struggle to gain traction until investors see more meaningful improvement across the comparable store base.
A day earlier, Xponential Fitness, Inc. reported Q1 revenue of $60.7M, versus the consensus estimate of $63.75M. North America system-wide sales increased 2% to $436.9M, while North America same-store sales declined 6%. The company said it continued strengthening execution during the quarter, including the appointments of Robert Julian as interim Chief Financial Officer, Erik Quade as Chief Information Officer, and Steph So as incoming Chief Marketing Officer beginning in mid-May. Management added that the company is operating as a more unified organization by aligning marketing, operations, technology, and brand-building efforts to improve performance and support longer-term growth.
Xponential Fitness reaffirmed its full-year 2026 revenue outlook of $260M to $270M, compared to the consensus estimate of $266.16M.
Xponential Fitness, Inc. operates boutique fitness and wellness franchise brands across North America through its portfolio of fitness concepts.
8. Deckers Outdoor Corporation (NYSE:DECK)
On May 14, 2026, UBS analyst Jay Sole lowered the firm’s price target on Deckers Outdoor Corporation (NYSE:DECK) to $145 from $161 and kept a Buy rating on the shares. The firm said Deckers is expected to modestly exceed fiscal Q4 EPS expectations by about 10c, supported by continued momentum at HOKA, though FY27 guidance is likely to come in roughly in line with expectations. UBS added that the upcoming report is unlikely to materially shift investor sentiment or the stock’s valuation multiple.
Meanwhile, Piper Sandler upgraded Deckers Outdoor Corporation to Neutral from Underweight with a price target of $100, up from $95. The firm said Deckers’ shares no longer appear expensive following recent underperformance and now present a more balanced risk/reward profile. Piper expects the company to report a fiscal Q4 beat and noted that investor sentiment heading into the report has become increasingly negative.
Earlier in the month, Bernstein analyst Aneesha Sherman upgraded Deckers Outdoor Corporation to Market Perform from Underperform with a price target of $100, up from $90. Bernstein said the company is in its second year of slowing sales and earnings growth alongside valuation compression, though the firm believes the worst of the reset is likely behind the company. The analyst added that both consensus estimates and valuation expectations now appear more realistic, creating a more balanced setup at current levels.
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories for lifestyle and performance markets globally.
7. Under Armour, Inc. (NYSE:UA)
On May 14, 2026, UBS analyst Jay Sole lowered the firm’s price target on Under Armour, Inc. (NYSE:UA) to $10 from $11 and maintained a Buy rating on the shares. The firm said the company’s disappointing Q4 report does not alter its broader investment thesis.
On May 13, 2026, Truist lowered the firm’s price target on Under Armour, Inc. to $5 from $8 and maintained a Hold rating on the shares. The firm cited the company’s in-line Q4 results and initial FY27 outlook, which came in below consensus estimates on both revenue and earnings. Truist added that it remains cautious about Under Armour’s ability to drive full-priced demand at higher price points amid a challenging macro backdrop.
Earlier in May, Under Armour, Inc. reported Q4 adjusted EPS of (3c), versus the consensus estimate of (2c). Revenue totaled $1.17B, versus the consensus estimate of $1.17B. Inventory declined 3% to $915M. President and CEO Kevin Plank said fiscal 2026 reflects the company’s continued efforts to reset the business and restore operational discipline. Plank added that Under Armour has spent the past two years addressing both structural and macro challenges while refining its product strategy, streamlining operations, and increasing accountability across execution.
Under Armour, Inc. develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth.
6. Peloton Interactive, Inc. (NASDAQ:PTON)
On May 8, 2026, Goldman Sachs raised the firm’s price target on Peloton Interactive, Inc. (NASDAQ:PTON) to $8 from $7 and kept a Buy rating on the shares. The firm said Peloton’s Q3 results included a modest increase to the low end of its FY26 revenue guidance and improved adjusted EBITDA expectations, supported by stable subscription trends and continued cost efficiencies. Goldman Sachs added that churn is expected to remain flat year over year despite pricing increases, while management also pointed to improving marketing traction and longer-term growth opportunities tied to commercial offerings and content licensing initiatives, including the company’s recent partnership with Spotify.
On May 7, 2026, Peloton Interactive, Inc. reported Q3 EPS of 6c, versus the consensus estimate of 8c. Revenue totaled $630.9M, versus the consensus estimate of $617.76M. Ending Paid Connected Fitness Subscriptions totaled 2.662 million, down 218,000 or 7.6% year over year and in line with the midpoint of company guidance. CEO and President Peter Stern said the company made progress during the quarter in strengthening member relationships, expanding global reach, diversifying revenue streams, and developing additional long-term growth initiatives. Stern also highlighted improved financial performance, including revenue growth, a significant increase in adjusted EBITDA, and a notable reduction in net debt. Management added that the launch of the Peloton Commercial Series and the new global Spotify partnership represent steps toward expanding Peloton into a broader wellness ecosystem.
For FY26, Peloton expects revenue of $2.42B to $2.44B, versus the consensus estimate of $2.43B. The company also expects a total gross margin of about 52.5%, adjusted EBITDA of $470M to $480M, and free cash flow near $350M. Ending Paid Connected Fitness Subscriptions are projected to range from 2.55 million to 2.57 million by year-end.
Peloton Interactive, Inc. provides connected fitness equipment, subscription services, and wellness content across North America and international markets.
5. BellRing Brands, Inc. (NYSE:BRBR)
On May 15, 2026, DA Davidson lowered the firm’s price target on BellRing Brands, Inc. (NYSE:BRBR) to $13 from $34 and kept a Buy rating on the shares. The firm said BellRing delivered another disappointing quarter, reinforcing concerns around the company’s ability to navigate intensifying competition. DA Davidson added that historical valuation ranges are likely less relevant until investors believe the company’s downward earnings revision cycle has stabilized.
Stifel analyst Matthew Smith also lowered the firm’s price target on BellRing Brands, Inc. to $14 from $34 and keeps a Buy rating on the shares. The firm said BellRing’s disappointing fiscal Q2 results and reduced FY26 outlook were not entirely unexpected given ongoing inflationary pressures.
Earlier in May, BellRing Brands, Inc. reported Q2 adjusted EPS of 14c, versus the consensus estimate of 31c. Revenue totaled $598.7M, versus the consensus estimate of $608.79M. President and CEO Darcy Davenport said the company was disappointed with its second-quarter performance, citing increased consumer price sensitivity and a sustained promotional environment that negatively affected sales mix. Management added that unfavorable mix trends, along with higher freight costs and an inventory-related charge, weighed on margins during the quarter. Despite the softer results, the company said Premier Protein brand metrics remained solid, supported by volume growth, strong brand equity scores, and increased household penetration. BellRing also said it plans to continue investing behind long-term growth initiatives, with updated guidance reflecting continued promotional and consumer headwinds, additional inflation in protein and freight costs, and increased advertising spending through the remainder of the year.
BellRing Brands, Inc. markets nutritional products in the United States, including ready-to-drink protein shakes, protein powders, nutrition bars, and related products under the Premier Protein and Dymatize brands.
4. Herbalife Ltd. (NYSE:HLF)
On May 6, 2026, Herbalife Ltd. (NYSE:HLF) reported Q1 adjusted EPS of 64c, versus the consensus estimate of 61c. Revenue totaled $1.3B, compared to $1.2B in the prior-year period. CEO Stephan Gratziani said the company delivered strong first-quarter results that exceeded guidance while also successfully completing its debt refinancing. Gratziani added that Herbalife continued taking strategic steps to strengthen its personalization capabilities, improve speed-to-market execution, and position the business for longer-term growth and value creation.
Herbalife expects FY26 reported net sales growth of 1.5% to 5.5% year over year. The company also projects adjusted EBITDA of $675M to $705M and capital expenditures of $50M to $80M.
Also, earlier in May, Herbalife announced the launch of its “Fuel Like Ronaldo” campaign, a global initiative designed to translate elite athlete nutrition and performance habits into practical wellness guidance for consumers. The campaign builds on Herbalife’s more than 20-year history working with professional athletes, including its longstanding partnership with Cristiano Ronaldo. The company said the initiative aims to help consumers improve energy, recovery, and daily health routines as global attention shifts toward major international soccer events this summer.
Herbalife Ltd. markets health and wellness products across North America, Latin America, Europe, the Middle East, Africa, China, and the Asia Pacific region.
3. YETI Holdings, Inc. (NYSE:YETI)
On May 15, 2026, Raymond James raised the firm’s price target on YETI Holdings, Inc. (NYSE:YETI) to $55 from $53 and kept an Outperform rating on the shares. The firm said increased competition in the U.S. drinkware category and tariff-related pressures have weighed on recent performance, though it believes those risks are already reflected in the stock, while the company’s longer-term growth opportunities remain attractive.
Baird also raised the firm’s price target on YETI Holdings, Inc. to $55 from $54 and keeps an Outperform rating on the shares. The firm updated its model following Q1 results, raising both its estimates and price target.
On May 14, 2026, YETI Holdings, Inc. reported Q1 adjusted EPS of 26c, versus the consensus estimate of 19c. Revenue totaled $380.4M, versus the consensus estimate of $374.65M. President and CEO Matt Reintjes said the company delivered a strong start to 2026, building on momentum from the prior quarter. Reintjes highlighted strong U.S. consumer demand across both Drinkware and Coolers & Equipment, with broad-based execution across product categories and channels. Management said innovation continued driving double-digit sales growth in Coolers & Equipment and mid-single digit growth in Drinkware, including a return to growth in the U.S. Drinkware business. The company also noted that its global wholesale channel grew 19%, supported by strong consumer demand and interest from retail partners, though cautious ordering trends from corporate partners weighed on growth during the quarter.
YETI Holdings, Inc. designs, markets, and distributes outdoor lifestyle products under the YETI brand across the United States and international markets.
2. Beyond Meat, Inc. (NASDAQ:BYND)
On May 6, 2026, Beyond Meat, Inc. (NASDAQ:BYND) reported Q1 EPS of (10c), versus the consensus estimate of (10c). Revenue totaled $58.21M, versus the consensus estimate of $58.08M. President and CEO Ethan Brown said the quarter marked a significant expansion of the company’s focus into the growing functional food and beverage category. Brown added that despite the broader strategic push, Beyond Meat remains focused on improving the performance of its core business, which management believes still offers meaningful long-term value. The company also highlighted significant operating expense improvements and its lowest quarterly cash usage in more than two years.
Beyond Meat, Inc. expects Q2 revenue of $60M to $65M, versus the consensus estimate of $66.97M.
Last month, Beyond Meat, Inc. announced the nationwide rollout of a new Beyond Chicken Pieces variety at more than 2,000 Kroger stores. The company said the new Spicy Buffalo variety expands its Beyond Chicken Pieces lineup following the earlier launch of the Original flavor at major retailers.
Beyond Meat, Inc. develops, manufactures, markets, and sells plant-based meat products under the Beyond brand in the United States and internationally.
1. Planet Fitness, Inc. (NYSE:PLNT)
On May 15, 2026, UBS lowered the firm’s price target on Planet Fitness, Inc. (NYSE:PLNT) to $79 from $120 while maintaining a Buy rating on the shares. The firm said Planet Fitness is expected to face lower EBITDA growth and softer same-store sales assumptions, with valuation multiples moving closer to broader sector averages despite the company’s asset-light franchise model and improving visibility into unit expansion. UBS added that there could still be room for a rerating if sales trends stabilize and execution improves.
On May 12, 2026, Stifel analyst Chris O’Cull lowered the firm’s price target on Planet Fitness, Inc. to $80 from $90 while maintaining a Buy rating on the shares. Stifel described the company’s Q1 report as disappointing but said the current valuation appears to provide meaningful downside support for longer-term investors.
Earlier in the month, Planet Fitness, Inc. reported Q1 adjusted EPS of 74c, versus the consensus estimate of 63c. Revenue totaled $337.24M, versus the consensus estimate of $297.87M. System-wide same club sales increased 3.5% during the quarter. CEO Colleen Keating said first-quarter top- and bottom-line results exceeded expectations, though net member growth started the year slower than anticipated due to both internal and external headwinds during the company’s peak sign-up season. Keating added that the company is refining its marketing strategy to prioritize demand capture and member growth while also pausing its planned nationwide Black Card price increase pending a broader pricing review. Management said these actions are intended to better position the business for stronger revenue and earnings performance in 2027. The company also reiterated its long-term view that the fitness industry continues benefiting from favorable secular trends tied to growing health and wellness awareness.
Planet Fitness, Inc. franchises and operates fitness centers under the Planet Fitness brand.
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