Chew on this
The biggest companies seem to see the growth potential here, too, or feel the heat in terms of changing their ways. Given the massive scale of such companies, real change can happen. That’s how capitalism works in its most positive moments, as opposed to many modern companies’ myopic view of profit at all costs. There’s a point when they must change.
Awareness of consumers’ habits, preferences, and increasing realization that in many ways, we do vote with our dollars are all important facets to investment growth.
At some point, what’s on the plate and how it got there may be far more important to a far larger number of consumers than simple merchandise prices. When that happens, the laggards and late-comers are going to be eaten for breakfast, lunch, and dinner by their more innovative rivals.
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The article Investing, Food, Conscience, and Your Portfolio’s Returns originally appeared on Fool.com.
Alyce Lomax owns shares of Whole Foods Market. The Motley Fool recommends Hain Celestial and Whole Foods Market. The Motley Fool owns shares of Hain Celestial and Whole Foods Market.
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