Apple Inc. (NASDAQ:AAPL) is letting people go to the Apple brick and mortar stores to test out its latest wearable device to see demand, the CNBC reporter notes.
“For Apple, strategically, there are a couple of purposes that this solves. Number one is to gauge demand geographically and in terms of the design of the watch,” Fortt says.
According to Fortt, people have to remember that for the latest model of the iPhone, there are only two different sizes. Those sizes are further separated by three internal storage capacities. Those sizes and capacities are further differentiated by the three different finishes.
That makes for a total of 18 different iPhone configurations that people can buy. With the Apple Watch, however, things get a little more complicated.
Fortt stresses that the Apple Inc. (NASDAQ:AAPL) wearable comes in two different sizes. There are also three different finishes for the device, including the Edition finish which is 18-karat yellow or rose gold that’s priced from $10,000 to $17,000.
What makes the picture even more complicated is the number of bands that Apple Inc. (NASDAQ:AAPL) has introduced alongside the Apple Watch. The bands, Fortt notes, are pretty expensive and intricate.
“[…] Apple has to decide where to send those [bands] based on what the demand is. They are also trying to figure out what questions people are going to have inside the stores. [They are trying to figure out] exactly how they are going to sell this watch, not just now but if and when they decide to broaden this out to third-party retailers,” Fortt says.
According to the CNBC reporter, figuring out the answers to all those questions are the other reasons behind the in-store tryout for the Apple Watch.
The company has also begun letting people in the United Kingdom test the Apple Watch. According to a report from Seema Moody, people were allowed to test the Apple Watch at the high-end Selfridge’s department store, but many will not prefer the Apple Watch over a high-fashion watch like a Rolex.
Ken Fisher’s Fisher Asset Management owned about 10.76 million Apple Inc. (NASDAQ:AAPL) shares by the end of last year.
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