Twitter Inc (NYSE:TWTR) has not done very well from the revenue front, but many investors accept the fact that they are one of the hottest social media property. But in a recent turn around, Twitter Inc (NYSE:TWTR) has decided to sell its tweets and make money out of it. But how are they going to sell its tweets and who are they planning to sell it to? FBN’s Jo Ling Kent and Keep.com CEO and Founder, Scott Kurnit discussed on Fox Business about how Twitter Inc (NYSE:TWTR) is going to make money out of its tweets.
Most important question here is that Who might be interesting in buying Tweets from Twitter Inc (NYSE:TWTR)? Kent said that all the advertisers are basically interesting in knowing more about the users.
“Basically they are making it easy for advertisers to buy all the tweets and then take your handle sink it with your data that already may be in the advertiser’s database. Say you use insurance from United Healthcare for example and you tweet. They can match you up and then they can target ads towards you,” Kent said about how tweets can be used.
Twitter Inc (NYSE:TWTR) already know the users age and gender and the users can be categorized accordingly. Kent pointed at Twitter Inc (NYSE:TWTR)’s claims that it is not privacy violation since all of it will be offered in mass for trend analytics. She added that as a Twitter Inc (NYSE:TWTR) user, you can opt out of it by checking the boxes.
Kurnit said that it is important to know when the people are private and when they are public in Twitter Inc (NYSE:TWTR) platform. If Twitter Inc (NYSE:TWTR) plans to sell the public tweets, then Kurnit thinks that it might not bother anyone. He feels that most of the people are going to be fine with Twitter Inc (NYSE:TWTR) selling tweets. He compared that Twitter Inc (NYSE:TWTR) is a public website when compared to Facebook Inc (NASDAQ:FB), which is more of a private platform.
Kurnit said that people are tweeting only to broadcast what they think and he feels that Twitter making money out of selling these tweets might only be a good thing.
Disclosure: None
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