Twitter Inc (NYSE:TWTR) is planning to test e-commerce on its platform. The plan is to take it slow, thus only a buy button will be available to complement a Tweet and compliment a certain advertising company. This idea comes to bring products closer to consumers, avoiding a series of redirecting links till the actual purchase can be done, informed Nathan Hubbard, Twitter Inc (NYSE:TWTR)’s head of Commerce, in an interview on Bloomberg TV. The company is currently analyzing monetization strategies that will allow it rip the benefits from online deals, the main focus being mobile devices.
So, it’s not yet been cleared out who gets what from online purchases on the platform in terms of profits, but there will be a ‘buy button’ soon enough allowing anybody to purchase the product advertised directly through the post. Amazon.com, Inc. (NASDAQ:AMZN) and Google Inc (NASDAQ:GOOGL) are considered to be the promoters of such a strategy, but Twitter will be one of the leaders in social media segment by adopting it. In any case, it’s not a major breakthrough and it’s not even in the pilot version, thus all the pros and cons related to this await us in the future, but there are certain reasons for Twitter Inc (NYSE:TWTR) to rise its hopes a little bit.
“When I think about every merchant being on the platform, having these conversations and I think about users engaging in them and I think about our mobile services business, which extends across the mobile platforms so that we can reach well beyond our active user base […] that feels like a very big opportunity,” stated Mr. Hubbard.
The company might also rely on the social influences developed through its platform, which might ultimately drive users to purchase certain products. There’s also the fact that people could share feedback towards different items. Certainly, there are lots of speculative ideas coming out of the announcement, hopefully, they will live up to the expectations.