Trivago N.V. (TRVG): Billionaire Ken Griffin’s Citadel Investment Group Reports 12.2% Stake

According to a recent 13G filing with the US Securities and Exchange Commission, billionaire Ken Griffin‘s Citadel Investment Group acquired 3.19 million Class A shares of Trivago N.V. (NASDAQ:TRVG), which account for 12.2% of the float. This acquisition represents a brand new addition to the Citadel Investment Group’s portfolio.

Trivago N.V.  is a company that offers Internet-related services such as searching for hotels, accommodations, lodging, etc. The company went public on December 16, and since then its shares have lost 0.17%. According to the Wall Street Journal, the company plans to use its share of the IPO proceeds, estimated at around $199.1 million, to raise its financial flexibility.  A week ago, Susquehanna initiated coverage on Trivago’s stock and placed a ‘Neutral’ rating on it, with a price target of $14.

CITADEL INVESTMENT GROUP

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You can access the original SEC filing by clicking here.

Ownership Summary Table

Name Sole Voting Power Shared Voting Power Sole Dispositive Power Shared Dispositive Power Aggregate Amount Owned Power Percent of Class
Citadel Advisors 0 3,188,643 0 12.2%
Citadel Advisors Holdings II 0 3,188,643 0 12.2%
Citadel GP 0 3,193,864 0 12.2%
Kenneth Griffin 0 3,193,864 0 12.2%

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Page 1 of 10 – SEC Filing

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549
SCHEDULE 13G
(Rule 13d-102)
Information Statement Pursuant to Rules 13d-1 and 13d-2
Under the Securities Exchange Act of 1934
(Amendment No.      )*
trivago N.V.
  (Name of Issuer)

American Depositary Shares

Representing Class A Shares

(Title of Class of Securities)

89686D105

(CUSIP Number)

December
16, 2016

Date of Event Which Requires Filing of the Statement

Check the appropriate box to designate
the rule pursuant to which this Schedule is filed:

¨     Rule 13d-1(b)
x    Rule 13d-1(c)
¨     Rule 13d-1(d)

*The remainder of this cover page shall
be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for
any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder
of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of
1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions
of the Act (however, see the Notes).

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Page 2 of 10 – SEC Filing

CUSIP No. 89686D105 13G Page 2 of 10 Pages

1.

NAME OF REPORTING PERSON

S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

Citadel Advisors LLC

2.

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)       ¨

(b)
¨

3.

SEC USE ONLY

4.

CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

5.

SOLE VOTING POWER

0

6.

SHARED VOTING POWER

 

3,188,643 shares

7.

SOLE DISPOSITIVE POWER

0

8.

SHARED DISPOSITIVE POWER

See Row 6 above

9.

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

See Row 6 above

10.

CHECK BOX IF THE AGGREGATE
AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨

11.

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

12.2%1

12.

TYPE OF REPORTING PERSON

IA; OO; HC


1 The percentages reported in this Schedule 13G are based upon 26,110,000 Class A shares outstanding as of December 16, 2016
(according to the prospectus supplement filed by the issuer with the Securities and Exchange Commission on December 16, 2016).

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Page 3 of 10 – SEC Filing

CUSIP No. 89686D105 13G Page 3 of 10 Pages

1.

NAME OF REPORTING PERSON

S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

Citadel Advisors Holdings II LP

2.

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)       ¨

(b)    ¨

3.

SEC USE ONLY

4.

CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

5.

SOLE VOTING POWER

0

6.

SHARED VOTING POWER

 

3,188,643 shares

7.

SOLE DISPOSITIVE POWER

0

8.

SHARED DISPOSITIVE POWER

See Row 6 above

9.

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

See Row 6 above

10.

CHECK BOX IF THE AGGREGATE
AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨

11.

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

12.2%

12.

TYPE OF REPORTING PERSON

PN; HC

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Page 4 of 10 – SEC Filing

CUSIP No. 89686D105 13G Page 4 of 10 Pages

1.

NAME OF REPORTING PERSON

S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

Citadel GP LLC

2.

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)       ¨

(b)    ¨

3.

SEC USE ONLY

4.

CITIZENSHIP OR PLACE OF ORGANIZATION

Delaware

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

5.

SOLE VOTING POWER

0

6.

SHARED VOTING POWER

 

3,193,864 shares

7.

SOLE DISPOSITIVE POWER

0

8.

SHARED DISPOSITIVE POWER

See Row 6 above.

9.

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

See Row 6 above.

10.

CHECK BOX IF THE AGGREGATE
AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨

11.

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

12.2%

12.

TYPE OF REPORTING PERSON

OO; HC

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Page 5 of 10 – SEC Filing

CUSIP No. 89686D105 13G Page 5 of 10 Pages

1.

NAME OF REPORTING PERSON

S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

Kenneth Griffin

2.

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

(a)       ¨

(b)    ¨

3.

SEC USE ONLY

4.

CITIZENSHIP OR PLACE OF ORGANIZATION

U.S. Citizen

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

5.

SOLE VOTING POWER

0

6.

SHARED VOTING POWER

 

3,193,864 shares

7.

SOLE DISPOSITIVE POWER

0

8.

SHARED DISPOSITIVE POWER

See Row 6 above

9.

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

See Row 6 above

10.

CHECK BOX IF THE AGGREGATE
AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES ¨

11.

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

12.2%

12.

TYPE OF REPORTING PERSON

IN; HC

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Page 6 of 10 – SEC Filing

CUSIP No. 89686D105 13G Page 6 of 10 Pages
Item 1(a) Name of Issuer
trivago N.V.
Item 1(b) Address of Issuer’s Principal Executive Offices
Bennigsen-Platz 1, 40474 Düsseldorf, Germany
Item 2(a) Name of Person Filing
This Schedule 13G is being jointly filed by Citadel Advisors LLC (“Citadel
Advisors”), Citadel Advisors Holdings II LP (“CAH2”), Citadel GP LLC (“CGP”) and Mr. Kenneth
Griffin (collectively with Citadel Advisors, CAH2 and CGP, the “Reporting Persons”) with respect to Class A
shares of the above-named issuer owned by Citadel Multi-Strategies Equities S.a.r.l., a Luxembourg société
à responsabilité limitée (“EDFS”), Citadel Global Equities Fund S.a.r.l., a Luxembourg
société à responsabilité limitée (“GEFS”), and Citadel Securities LLC, a
Delaware limited liability company (“Citadel Securities”).
Citadel Advisors is the portfolio manager for EDFS and GEFS.  CAH2 is the managing member of Citadel Advisors.  CALC III LP, a Delaware limited partnership (“CALC3”), is the non-member manager of Citadel Securities.
CGP is the general partner of CALC3 and CAH2.  Mr. Griffin is the President and Chief Executive Officer of, and owns a controlling interest in, CGP.
The filing of this statement shall not be construed as an admission that any of the Reporting Persons is the beneficial owner of any securities covered by the statement other than the securities actually owned by such person (if any).
Item 2(b) Address of Principal Business Office
The address of the principal business office of each of the Reporting Persons is c/o Citadel LLC, 131 S. Dearborn Street, 32nd Floor, Chicago, Illinois 60603.
Item 2(c) Citizenship
Each of Citadel Advisors and CGP is organized as a limited liability company under the laws of the State of Delaware.  CAH2 is organized as a limited partnership under the laws of the State of Delaware.  Mr. Griffin is a U.S. citizen.
Item 2(d) Title of Class of Securities
Class A shares
Item 2(e) CUSIP Number
89686D105

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Page 7 of 10 – SEC Filing

CUSIP No. 89686D105 13G Page 7 of 10 Pages

 

 

Item 3 If this statement is filed pursuant to Rules 13d-1(b), or 13d-2(b) or (c), check whether the person filing is a:
(a) ¨ Broker or dealer registered under Section 15 of the Exchange Act;
(b) ¨ Bank as defined in Section 3(a)(6) of the Exchange Act;
(c) ¨ Insurance company as defined in Section 3(a)(19) of the Exchange Act;
(d) ¨ Investment company registered under Section 8 of the Investment Company Act;
(e) ¨ An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);
(f) ¨ An employee benefit plan or endowment fund in accordance with Rule 13d-1(b)(1)(ii)(F);
(g) ¨ A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G);
(h) ¨ A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act;
(i) ¨ A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act;
(j) ¨ A non-U.S. institution in accordance with Rule 13d-1(b)(1)(ii)(J);
(k) ¨ Group, in accordance with Rule 13d-1(b)(1)(ii)(K).
If filing as a non-U.S. institution in accordance with Rule 13d-1(b)(1)(ii)(J), please specify the type of institution: ____________.

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Page 8 of 10 – SEC Filing

CUSIP No. 89686D105 13G Page 8 of 10 Pages

 

 

Item 4 Ownership
A. Citadel Advisors LLC
(a) Citadel Advisors may be deemed to beneficially own 3,188,643 Class A shares.
(b) The number of shares Citadel Advisors may be deemed to beneficially own constitutes approximately 12.2% of the Class A shares outstanding.
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote:  0
(ii) shared power to vote or to direct the vote:  3,188,643
(iii) sole power to dispose or to direct the disposition of:  0
(iv) shared power to dispose or to direct the disposition of:  3,188,643
B. Citadel Advisors Holdings II LP
(a) CAH2 may be deemed to beneficially own 3,188,643 Class A shares.
(b) The number of shares CAH2 may be deemed to beneficially own constitutes approximately 12.2% of the Class A shares outstanding.
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote:  0
(ii) shared power to vote or to direct the vote:  3,188,643
(iii) sole power to dispose or to direct the disposition of:  0
(iv) shared power to dispose or to direct the disposition of:  3,188,643

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Page 9 of 10 – SEC Filing

CUSIP No. 89686D105 13G Page 9 of 10 Pages
C. Citadel GP LLC and Kenneth Griffin
(a) CGP and Griffin may be deemed to beneficially own 3,193,864 Class A shares.
(b) The number of shares CGP and Griffin may be deemed to beneficially own constitutes approximately 12.2% of the Class A shares outstanding.
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote:  0
(ii) shared power to vote or to direct the vote:  3,193,864
(iii) sole power to dispose or to direct the disposition of:  0
(iv) shared power to dispose or to direct the disposition of:  3,193,864
Item 5 Ownership of Five Percent or Less of a Class
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following ¨.
Item 6 Ownership of More than Five Percent on Behalf of Another Person
Not Applicable
Item 7 Identification and Classification of the Subsidiary which Acquired the Security Being Reported on by the Parent Holding Company
See Item 2 above
Item 8 Identification and Classification of Members of the Group
Not Applicable
Item 9 Notice of Dissolution of Group
Not Applicable
Item 10 Certification
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect.

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Page 10 of 10 – SEC Filing

CUSIP No. 89686D105 13G Page 10 of 10 Pages

After reasonable inquiry
and to the best of its knowledge and belief, the undersigned certify that the information set forth in this statement is true,
complete and correct.

Dated this 23rd day of December, 2016.

CITADEL ADVISORS LLC CITADEL ADVISORS HOLDINGS II LP
By: /s/ Mark Polemeni By: /s/ Mark Polemeni
Mark Polemeni, Authorized Signatory Mark Polemeni, Authorized Signatory
CITADEL GP LLC KENNETH GRIFFIN
By: /s/ Mark Polemeni By: /s/ Mark Polemeni
Mark Polemeni, Authorized Signatory Mark Polemeni, attorney-in-fact*

* Mark Polemeni is signing on behalf of Kenneth Griffin as
attorney-in-fact pursuant to a power of attorney previously filed with the Securities and Exchange Commission on January 18, 2013,
and hereby incorporated by reference herein. The power of attorney was filed as an attachment to a filing by Citadel Advisors
LLC on Schedule 13G for TiVo Inc.

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