But the big problem may be that many young Japanese don’t have the money to buy any car, let alone a luxury car. Public transportation is so sophisticated in most Japanese cities, people can get around fine without a car, which come with relatively high tax, inspection and parking fees.
The trend among youngsters to shun car ownership has grown so widespread a special term was coined: “kuruma banare,” meaning “leaving cars.”
The article Toyota Freshens Lexus Image to Woo Young Buyers originally appeared on Fool.com and is written by Associated Press.
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