A recent job posting online has got many people asking whether Apple Inc. (NASDAQ:AAPL) is gearing for one of the fiercest battles on the search business, against search giant Google Inc. (NASDAQ:GOOGL). There is no doubt that Google is the undisputed king of the search business with over 70% market share but the job posting seems to suggest that Apple is looking to take the crown, according to the Daily Mail.
Apple Inc. (NASDAQ:AAPL) is thought to be looking for an Engineering Project Manager for its search division that is to oversee the development of a search platform for its users. The job posting has fueled suggestions that Apple is looking to launch a standalone search tool for its users on iPhones Macs and iPads.
According to the posting, Apple Inc. (NASDAQ:AAPL) is looking for a technical driven and creative program manager who will be mandated to manage its projects on the search division. The job posting only goes to cement earlier suggestions by analysts at Piper Jaffray that Apple was all but set, to develop its own search engine by 2015 as a countermeasure to Google’s dominance of the space
Apple Insider had reported in November that a web crawling bot had been discovered running on Apple’s servers. The posting of the job position could also be an indication that Apple Inc. (NASDAQ:AAPL) plans to develop its own search tool or the company is just trying to boost its local in-built search options.
Reports about the development of a search tool by Apple Inc. (NASDAQ:AAPL) were accelerated in November when rumors surfaced claiming Google was to be ditched as Safari browser, default search engine. Google’s deal with Apple on the Safari browser is to expire this year awaiting to see if it will be renewed. Google Inc. (NASDAQ:GOOGL) is reported to have paid Apple approximately $82 million in 2009 an amount that soared to $1 billion as part of the partnership last year.
Apple Inc. (NASDAQ:AAPL) has in the recent past been ditching Google seen by the launch of its own Maps at the expense of Google Maps. When the giant hardware maker launched iOS 7, it also opted for Bing as the default search engine for Siri.
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