Time Warner Inc (TWX), Lions Gate Entertainment Corp. (USA) (LGF): Why The Walt Disney Company (DIS) Just Bumped Up This Marvel Film’s Release

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If you’ve enjoyed The Walt Disney Company (NYSE:DIS)‘s bevy of Marvel-based comic book movies so far, you’re gonna love this.

On Monday, comics fans cheered after The Walt Disney Company (NYSE:DIS) announced it was moving the release date of Marvel Studios’ Ant-Man up by three months to July 31, 2015.

Disney stock, Ant Man

Image source: Marvel.com.

Still, some investors worried that the move to an already-crowded busy summer season was a bad idea, especially considering it meant Ant-Man would potentially be cannibalizing sales from the fifth installment of The Walt Disney Company (NYSE:DIS)’s Pirates of the Carribean franchise, originally scheduled for a July 10, 2015, debut.

What’s more, the new date also pits Ant-Man directly against the highly anticipated July 17, 2015, release date of Time Warner Inc (NYSE:TWX)‘s  Man of Steel 2, for which blockbuster status already seems a foregone conclusion given that the first film brought in a whopping $661 million in gross box-office receipts worldwide. That’s also not to mention Man of Steel 2 should benefit from its novelty factor, with the incorruptible Batman playing antagonist to an equally unwavering Superman.

And while the relatively unknown Ant-Man may pique the curiosity of audiences with a novelty of its own, the property still has work to do to convince the broader movie-going public that it’s worth their time and money.

Here’s what Disney’s doing
But on Tuesday, The Walt Disney Company (NYSE:DIS)’s plans started to become more clear after the company said it was pushing back the release of Pirates 5, blaming script issues for the delay as producer Jerry Bruckheimer stated he was hopeful the film would be ready for the summer of 2016.

Remember, however, that Marvel is also planning a May 2015 release of Avengers: Age of Ultron, the predecessor for which more than doubled the original Man of Steel‘s impressive box-office take by pulling in a gross of nearly $1.512 billion.

By moving Ant-Man‘s release up by three months, then, The Walt Disney Company (NYSE:DIS) will be able to accomplish two things.

First, remember Time Warner Inc (NYSE:TWX) is bringing Batman into DC Comics’ Man of Steel mix in an attempt to re-create The Walt Disney Company (NYSE:DIS)’s success with Marvel, through which it hopes to bring its own universe of comic-book characters to life on the big screen. Most notably down the road, that’s why it seems a safe bet Time Warner Inc (NYSE:TWX) can’t wait until the DC character development has moved far enough along to merit a Justice League film.

justice league

Justice League characters, Image source: dccomics.com

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