Three Apple Inc. (AAPL) Plays That Fell Last Week

Apple Inc. (NASDAQ:AAPL)‘s stock was roughed up last week.

The leading consumer tech giant saw its shares tumble 9% on the week, and this is before tomorrow’s quarterly report. The market’s bracing itself for soft results, but a 9% weekly plunge ahead of the actual financials seems more than a bit overblown.

However, if you think Apple had it bad, check out how the market pummeled a few of the companies that have long been viewed as Apple sympathy plays. After all, if Apple’s prospects are diminishing, one would expect that the iOS beneficiaries would also be taking a hit.

Let’s check out a few Apple-related companies that posted double-digit percentage declines this past week.

Company April 19 Weekly Loss
Cirrus Logic, Inc. (NASDAQ:CRUS) $17.77 (17%)
Zagg Inc (NASDAQ:ZAGG) $6.60 (11%)
OmniVision Technologies, Inc. (NASDAQ:OVTI) $12.39 (10%)

Source: Barron’s.

Let’s start with Cirrus Logic.

The audio chip maker crashed after announcing disappointing preliminary quarterly results. The prominent Apple Inc. (NASDAQ:AAPL) supplier is warning the revenue will come in below Wall Street’s expectations, and a problematic inventory reserve suggests that one its customers — possibly Apple — is scaling back on audio chips.

Yes, Cirrus Logic made its own bed. It did have unsettling news leading to its decline. However, ZAGG and OmniVision suffered considerable drops just because they were in the wrong niche at the wrong time.

Apple Inc. (AAPL)ZAGG makes third-party accessories for consumer electronics. Its flagship product is invisibleSHIELD — the scratch-proof film that helps protect smartphone and tablet screens — but ZAGG also puts out mobile keyboards, headphones, and cases. As one can imagine, if Apple Inc. (NASDAQ:AAPL) products aren’t selling briskly, there isn’t likely to be a lot of demand for ZAGG products. Strength in Android products can help, naturally, but ZAGG remains a popular play on Apple’s coattails.