|Company Name||# of Hedge Funds||# of Insiders Buying||# of Insiders Selling|
|ValueVision Media, Inc. (NASDAQ:VVTV)||7||5||0|
|PC Connection, Inc. (NASDAQ:PCCC)||5||0||4|
|Stamps.com Inc. (NASDAQ:STMP)||10||0||5|
|Vitacost.com, Inc. (NASDAQ:VITC)||1||0||0|
|E Commerce China Dangdang Inc (ADR) (NYSE:DANG)||3||0||0|
With the returns demonstrated by the aforementioned time-tested strategies, retail investors should always keep an eye on hedge fund and insider trading sentiment, and Overstock.com, Inc. (NASDAQ:OSTK) applies perfectly to this mantra.