A little anecdotal evidence goes a long way.
It’s one thing to see the numbers on the page. It’s another thing to be out in the marketplace and actually see what a company is doing.
This kind of boots-on-the-ground reconnaissance is one of the best ways to find what I call The Next Big Thing.
In the past few months, I’ve been all over the country — in more airports than I can count. And, as I always do, I’ve made it a point to take a look around. And what I see, increasingly, is store displays for the SodaStream, manufactured by Sodastream International Ltd (NASDAQ:SODA).
This $730 million Israeli company — which has outpaced the S&P 500 during the past six months — makes specialized machines and supplies that let people make custom soft drinks at home.
I first told my Game-Changing Stocks readers about SodaStream a little over a year ago. At the time, the product was only available on a limited basis and was not being advertised. Today, it’s in practically every major retailer (including Wal-Mart, Target and BestBuy) and you might even see a commercial or two on TV for the product.
Back in March I explained how, if you’re looking for a solid growth stock, you should forget about The Coca-Cola Company (NYSE:KO) and think about buying SodaStream instead — especially after a recent drop in the share price. I was a little early in my call (the stock dropped a little further before rebounding back above where I recommended them), yet I still think this stock has legs.
Unsurprisingly, these machines are flying off the shelves — especially ahead of the holiday season. As a diabetic, I like that the device has a variety of sugar-free options. For families that drink a lot of soda, the stuff is actually cost-effective when compared with name brands like Coca-Cola and PepsiCo, Inc. (NYSE:PEP) after the cost of the machine has been recouped. These savings can be significant — or at least perceived as appreciable — which might push a consumer into the roughly $100 purchase.