Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

The Wendy’s Company (WEN), Burger King Worldwide Inc (BKW): Sonic Corporation (SONC)’s Cherry-Limeade Induced Sugar Hangover

Wendy's Co (NYSE:WEN)Restaurant chain Sonic Corporation (NASDAQ:SONC), best known for its iconic drive-ins, recently surprised Wall Street with strong second quarter earnings that spurred the stock to rally nearly 10% on March 26. The company, founded in 1953 as a root beer stand and rebranded as Sonic in 1959, has had an interesting run since its public debut in 1991. The years leading up to the Great Recession were kind to Sonic shareholders, as the stock rose 1,800% to an all-time high of $23.

Today, the stock is trading at roughly half that price, and its climb back has been mired with the challenges of declining revenue and increased competition in a fragmented market. The company went from its heyday straight into a five-year long hangover.

However, with 3,526 locations in the United States, Sonic is still a strong contender in the industry and its solid growth in the previous quarter reflects its strengths. Shares have risen more than 70% over the past twelve months – so is it time for investors to jump on the bandwagon?

A mixed second quarter

For its second quarter, Sonic earned 6 cents per diluted share, or $3.6 million, more than double the 3 cents per share, or $1.7 million, it earned the in the prior year quarter. Excluding one-time benefits and charges, Sonic earned 5 cents per share, matching analyst estimates on the same basis. However, revenue slid 3.46% to $111.1 million, missing the consensus estimate of $112.72 million.

The company attributed its robust earnings to lower expenses. During the quarter, payroll and benefits costs dropped 4%, food and packaging costs were reduced by 4.6%, and SG&A (sales, general & administrative) expenses declined by 3.0%. Drive-in margins also improved 140 basis points to 11.8%

A new menu and a revived marketing campaign

During the second quarter, Sonic revamped its menu. The Philly Steak Grilled Cheese Sandwich, BLT Ultimate Grilled Sandwich and premium chicken sandwich stood out as its most popular sandwiches. For its breakfast menu, Sonic added two new premium breakfast toasters. It also added Spicy Jumbo Popcorn Chicken to its lunch menu, and diversified its snack and drink menu with the new Sweetheart Shake, Lava Cake Sundaes and Sweet Potato Tots.

Although its new menu items show innovation, I am slightly concerned with the company’s weaker value menu options. Competitors such as McDonald’s Corporation (NYSE:MCD)Burger King Worldwide Inc (NYSE:BKW) and The Wendy’s Company (NASDAQ:WEN) offer far more comprehensive value menus, which have been considered a major asset during economic downturns.

Sonic Corporation (NASDAQ:SONC) also credited a revival of its “Two Guys” as a positive growth catalyst during the quarter.

Sonic’s total same-store sales were flat for the second quarter, but drive-in locations posted 1.9% growth. Excluding the impact of leap year, however, total same-store sales rose 1.3% while drive-in locations grew by 3.3%.

Lack of sales growth

My primary concern for Sonic is its lack of sales growth. In an industry where some rivals are having problems growing earnings on top of healthy revenue, Sonic Corporation (NASDAQ:SONC) faces the opposite problem – rising profit on a long-term decline in revenue. That is a far more dangerous situation, since margins can only be stretched so far. Therefore, I’m not too optimistic about Sonic’s growth prospects.

While margins have been expanding due to reduced costs, Sonic Corporation (NASDAQ:SONC)’s steep decline in revenue, which has continued through the second quarter, is too important to ignore.

The winter season is generally a slow one for Sonic, since its drive-in format is largely weather-dependent. As a result, Sonic’s top and bottom lines actually respectively decreased 11.83% and 54.55% from the first quarter.

A big dilemma – expand or raise royalties

When faced with this dilemma, fast food restaurants tend to boost sales by adding more stores, especially franchised locations. The problem is that nearly 90% of Sonic’s locations are already franchised – roughly in line with McDonald’s and Burger King Worldwide Inc (NYSE:BKW)‘s franchise saturation levels. Wendy’s has a slightly lower percentage of franchise stores, at under 80%.

That leaves Sonic with two options – to build more locations or to raise royalty rates on its franchises. Considering that Sonic only added three new franchised drive-ins during the quarter, it’s safe to say that Sonic is not keen to expand and increase its expenses, given its precarious situation.

DOWNLOAD FREE REPORT: Warren Buffett's Best Stock Picks

Let Warren Buffett, George Soros, Steve Cohen, and Daniel Loeb WORK FOR YOU.

If you want to beat the low cost index funds by 19 percentage points per year, look no further than our monthly newsletter.In this free report you can find an in-depth analysis of the performance of Warren Buffett's entire historical stock picks. We uncovered Warren Buffett's Best Stock Picks and a way to for Buffett to improve his returns by more than 4 percentage points per year.

Bonus Biotech Stock Pick: You can also find a detailed bonus biotech stock pick that we expect to return more than 50% within 12 months.
This is a FREE report from Insider Monkey. Credit Card is NOT required.