The Trade Desk, HOY Expand Partnership to Boost Programmatic CTV Advertising in Hong Kong

The Trade Desk Inc. (NASDAQ:TTD) is one of the best NASDAQ growth stocks to buy for the next 3 years. On June 18, The Trade Desk announced an expanded partnership with HOY. The collaboration will enable programmatic trading of HOY’s connected TV/CTV advertising inventory via The Trade Desk’s platform.

HOY will adopt advanced identity and access technologies, specifically Unified ID 2.0 (UID2) and OpenPath, to enhance targeting precision. The partnership comes as audiences are shifting towards on-demand and streaming content. Statista reported that the global CTV ad spending is projected to reach more than $38 billion by 2027.

The Trade Desk, HOY Expand Partnership to Boost Programmatic CTV Advertising in Hong Kong

A large array of computer screens and tech equipment representing the technology company’s self-service cloud-based platform.

HOY’s proactive integration of UID2 and readiness for OpenPath deployment positions it to create a transparent and high-performance advertising ecosystem. UID2 was originally developed by The Trade Desk, a next-gen identity solution.

The Trade Desk Inc. (NASDAQ:TTD) is a technology company with a self-service cloud-based ad-buying platform for buyers to plan, manage, optimize, and measure data-driven digital advertising campaigns. HOY is a media platform operated by i-CABLE Communications Limited in Hong Kong.

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Disclosure: None. This article is originally published at Insider Monkey.