Twitter Inc (NYSE:TWTR) and Facebook Inc (NASDAQ:FB), world famous social media giants, have received a huge amount of traffic this year thanks to one of the most-anticipated and most-watched TV shows of the year. A Re/code article reported on the facts and figures about the performance of Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR) during this year’s The Oscars, which aired Sunday night.
For Twitter Inc (NYSE:TWTR), 13 million U.S. Twitter users checked out the Oscars show, which is down from last year’s 13.9 million, a drop of 6.5%. But Twitter’s fans and its executives might still take it as a victory because Twitter Inc (NYSE:TWTR) performed well, as compared to the American TV audience, which dropped by 16%. It has also been heard from Twitter Inc (NYSE:TWTR)’s executives in various ways that Twitter can drive ratings to shows, which is quite true for a show like The Oscars, because watching the show and discussing about the event as it goes with friends and strangers around the world would definitely invite more and more people to become interested in and watch the show.
Facebook Inc (NASDAQ:FB) has shown its expanded interest in social TV this year, utilizing its Trending experience for The Oscars, which proved to be quite beneficial for it. Facebook Inc (NASDAQ:FB) performed well compared to last year, with 21 million people around the world carrying on 58 million interactions about Oscars-related stuff, which may include a post, comment, or a like, which was up from 11.3 million and 25.4 million respectively last year. This year, Facebook Inc (NASDAQ:FB) scored in its promotional efforts by partnering up with ABC Entertainment to incorporate exclusive, real-time Facebook data of the most buzzed about nominees during the pre-show.
Both of the social media giants have taken a lot of benefits from the most popular awards show of the year. If we compare this year’s performances of Facebook Inc (NASDAQ:FB) and Twitter Inc (NYSE:TWTR) with their performances from last year, we will come to see that Facebook Inc (NASDAQ:FB) has improved more in the area of social event hangout spot, whereas Twitter Inc (NYSE:TWTR)’s performance has decreased from last year, which means that Twitter needed to push a bit more before the event. It could have increased its promotional activities just before the event so that it could get more and more people involved in tweeting about the event and that might have boosted its traffic to the highest level possible and above that last year.
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