The Procter & Gamble Company (PG), Verizon Communications Inc. (VZ): Three Investment Ideas That Could Get You in Trouble

When the stock market is strong, there’s never any shortage of solid investment ideas to preserve and grow your wealth. But when volatility hits, it suddenly gets a lot harder to find profitable investments for your portfolio, and often, the strategies that worked so well in past downturns turn out to be exactly the wrong investment ideas to follow.

The stock market has gotten a lot more volatile in recent weeks, but so far, we haven’t seen any sizable decline from its record highs. Yet many investors are looking to lock in their big profits from the past four years, and they’re making moves that have historically worked well to minimize losses. Unfortunately, there’s good reason to believe that some of those moves aren’t as safe as they may appear. Let’s look at three investment ideas for falling markets that might not work as well in the next downturn.

1. Low-volatility stocks are always safe.
Low-volatility stock investing has only gained notoriety in the past couple of years, but most investors have followed a less analytical variant of the strategy for decades. Essentially, what following a low-volatility investment strategy entails is choosing stocks that tend not to move as sharply on a percentage basis as the overall market. Such stocks tend to underperform during big bull-market runs, as riskier high-growth companies take greater advantage of the good times to produce rising profits that lead to higher stock prices. But when the economy turns south, those companies — many of which are in industries that investors see as defensively oriented, such as consumer goods — tend not to drop as much.

Yet any investment is subject to danger when it gets too popular, and that’s arguably been the case for low-volatility stocks lately. Just in a single week, low-volatility stocks The Procter & Gamble Company (NYSE:PG) and Verizon Communications Inc. (NYSE:VZ) suffered big losses of around 5%, compared to just a 3% loss for the broader market. Both stocks have been go-to ideas for investors seeking safety, and as a result, their valuations have gotten extremely high on an earnings-multiple basis. Moreover, The Procter & Gamble Company (NYSE:PG) has had to deal with challenges from competitors that have threatened its historical edge in innovation, and Verizon Communications Inc. (NYSE:VZ) finds itself increasingly distracted by the fact that it only owns 55% of its lucrative Verizon Communications Inc. (NYSE:VZ) Wireless joint venture.

2. Bonds will always move in the opposite direction of stocks.
For many investors, the knee-jerk reaction when stocks fall is to buy bonds. When the stock market is starting to fall because high interest rates have begun to stifle economic growth, that strategy works extremely well.