The Coca-Cola Company (KO): A Few Companies That Are Built to Last

The allure of Wall Street is strong. The minute by minute news bites are exciting and the plethora of people involved in the slightest movement of the market are entrancing. They know their audience and how to draw you in into their captivating world.

The Coca-Cola Company (NYSE:KO)

The real question at the core of this is ‘what do you want from your investments?’ Do you want a source of entertainment or a solid portfolio to build your future? Answering these questions is paramount as to how you interpret the unending information that comes from Wall Street.

If you believe, as Warren Buffett and Peter Lynch believe, that true value from a stock comes from owing a part of a company and watching that company grow, then the ticker tape means little to you. You will get more from the periodic company earnings reports, and your time will be better spent in analyzing their contents than what Wall Street said five minutes ago.

Fortunes are not made overnight, they are tended and watered and eventually grow up much like I hope my teenagers eventually will.

As I contemplate these questions fro myself, I look at companies built to last not just beyond the next stock turnover, but for this earnings season and many more to come.

So in our journey to find companies that will last, the most important factor is to follow the money, so to speak. That means companies which make money, year over year, and don’t squander it or build up debt trying to expand their operations.

The Coca-Cola Company (NYSE:KO)

This stock is a Warren Buffett darling. The company, started by a pharmacist in Georgia in 1886, has grown into an international brand. The company has built a sustainable competitive advantage, and because it is affordable and consumable, it means customers need to keep coming back for more.

The business behind the stock boasts healthy profit margins, reliable dividend increases, and good return on equity. The touchy part comes when you look at the stock price. Recently, the stock has hovered near its 52-week high with a P/E of over 20. This is approximately equal to competitor PepsiCo, Inc. (NYSE:PEP) but lower that Wall Street darling Monster Beverage Corp (NASDAQ:MNST) that reaches over 25.

McCormick & Company, Incorporated (NYSE:MKC)

More boring stocks you say? How about McCormick & Company, Incorporated (NYSE:MKC) spices? With almost half the North American spice market, and twice the size of the nearest competitor, McCormick casts quite a shadow. It even created its own private label spices to tie up that end of the market. A company that posses this kind of head start is difficult to catch.

Due to its size and scale, its profit margins remain in a very comfortable zone. Its net margin of around 10 makes the industry average of 5 look dismal. Its return on equity is a solid 24% and debt levels are manageable. Its dividend yield leaves a little to be desired at less than 2%, but has grown consistently in the last 5 years – just not as fast as the stock price, thus the dip below 2%.

General Mills, Inc. (NYSE:GIS)

How about something we cannot live without? Food! Talk about repeat business. We are all familiar with General Mills, Inc. (NYSE:GIS) — Cheerios, Yoplait, Green Giant. The story here is not quite as bright as with Coke or McCormick & Company, Incorporated (NYSE:MKC) spices. General Mills has not had the same kind of consistent earnings growth.