Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

The Boeing Company (BA): It Is Back With a Future

Page 1 of 2

It’s really unfair to say that The Boeing Company (NYSE:BA) is back, when it never really left.

The Boeing CompanyIt’s true that The Boeing Company (NYSE:BA) has had some problems recently. The flap with the batteries in the 787 Dreamliner was the sort of news that public relation’s disasters are made from: high profile, good imagery for the networks, and an issue (air safety) that always grabs the public’s attention. As a former newsie, I understand why the media hammered the company for a month.

That led to the company’s most prominent product being pulled off the shelves and out of the skies for more than 2 months. But predictions of The Boeing Company (NYSE:BA)’s doom failed to come true. The fact is that The Boeing Company (NYSE:BA) is involved in a number of different market spaces, including commercial and military aircraft and even aerospace development. One short term glitch for one product – even if that product is very visible to the public – isn’t enough to derail a firm like The Boeing Company (NYSE:BA).

Problems? No…no problems

Or yes, problems. But note the effect that the grounding of the Dreamliner for a few months had on The Boeing Company (NYSE:BA)’s share price. With the 787 just about set to get back in the air, shares in Boeing are up 17.66% since the first of the year. Even after the drop Boeing experienced on the bad Dreamliner news, this beats the gains of the S&P in the same time period.

The company has been backstopped by both its defense and space divisions, sure, but there have also been some acts of faith made by commercial aircraft buyers. Ryanair Holdings plc (ADR) (NASDAQ:RYAAY), the Irish airline, has shown faith with its order of 175 smaller 737 jets from Boeing for more than $15 billion. Even further, the CEO of Ryanair Holdings plc (ADR) (NASDAQ:RYAAY) – the outspoken Michael O’Leary – called the media coverage of the Dreamliner issue “unfair commentary” and claimed he’d have bought Dreamliners instead of the 737 if they were as cheap.

So even with the high profile issue, Boeing is still doing well and speculators have been buying it up as it has gone through the media wringer. Another positive sign is that the company just announced a $1 billion expansion of its Dreamliner assembly plant in my home of Charleston, SC. It’s never a good idea to give up on a well-run and profitable company just because of some short-term problems.

Page 1 of 2