Tesla Motors Inc (NASDAQ:TSLA) has been quite a story of late as it works to make its place not just in the electric-car market, but also in the luxury-car market, which grew to the highest quarterly sales number in six years, according to a report conducted by Kelley Blue Book. While Cadillac found the largest gain in market share, Mercedes-Benz and BMW still lead the market segment with more than a third of the market between them.
This, however, just shows that there is an intense competition in the luxury segment, and if Tesla Motors Inc (NASDAQ:TSLA) can make some progress with its electric alternative, there can be an opportunity. Behind Mercedes and BMW are Lexus and Cadillac, which means the top four luxury makers in the U.S. market account for more than half of all luxury cars sold (about 400,000 in the most recent quarter).
Tesla Motors Inc (NASDAQ:TSLA) had been flying under the radar until recently, when its last earnings report surprised analysts. But maybe now, the company can gain some cachet by being tied to a celebrity of some kind.
Or maybe two. A website had a snapped photo of actress Jennifer Garner (wife of Oscar-winner Ben Affleck) getting out of a Tesla Model S recently.
By itself, not really a big deal, right?
But sometimes cars can be judged by the people who own them and the cars they sit next to in the garage. This Tesla Motors Inc (NASDAQ:TSLA) Model S is on the Affleck-Garner property where a Mercedes GL, S63, a Land Rover LR4 and an Audi S8 sit. Maybe judging cars is relative and subjective, but certainly Affleck and Garner have a taste and to see the Model S match the taste of these other luxury vehicles, at least to us, seems to speak volumes about the quality of car that Tesla is making.
What do you think about Affleck’s and Garner’s taste in luxury vehicles, and what do you think this means for Tesla Motors Inc (NASDAQ:TSLA)? Do you see this “brush with fame” helping Tesla’s image going forward, or do you see it negatively? We’d like your thoughts in the comments section below.