TD Cowen Upgrades Celsius Holdings on Brand Momentum and Alani Nu Integration

Celsius Holdings Inc. (NASDAQ:CELH) ranks among the best FMCG stocks to buy. On June 16, TD Cowen increased its price target to $55 and upgraded Celsius Holdings Inc. (NASDAQ:CELH) to Buy, highlighting the company’s renewed brand momentum, the seamless integration of Alani Nu, and the possibility of additional distribution triumphs in 2026 and beyond.

TD Cowen Upgrades Celsius Holdings on Brand Momentum and Alani Nu Integration

Celsius’ scanner sales have rebounded “to ~flat from the -HSD% sales decline seen in February,” according to TD Cowen. As comparable sales numbers slow, the firm anticipates that this momentum will last through the summer.

The firm also reported that Celsius Holdings Inc. (NASDAQ:CELH) obtained “15-20% more shelf space during spring resets,” which, when combined with a recovery in the energy drink market, has improved the growth environment. Regarding Alani Nu, TD Cowen stated that scanner sales were up by more than 100% and the brand “transitions to CELH in strong condition.”

Celsius Holdings Inc. (NASDAQ:CELH) is an American company that manufactures a variety of energy and exercise drinks under the Celsius brand in the US, North America, Europe, Asia Pacific, and internationally.

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