In this article, we will take a look at the 13 Best FMCG Stocks to Buy Right Now.
Fast-moving consumer goods, also known as consumer packaged goods (CPG), are almost always in high demand on account of their affordability, and as a result, have a rapid turnover. These products are referred to as “fast-moving” because, due to frequent consumer use, they quickly sell off from store and supermarket shelves. The global FMCG sector, one of the largest industries in the world, has grown steadily and robustly over the past decade, owing to the rising trend of experiential retailing, in which customers regard shopping as a social activity.
The global FMCG industry was estimated to be worth $4.72 trillion in 2024 and is expected to increase at a compound annual growth rate (CAGR) of 5.44% from $4.94 trillion in 2025 to $7.56 trillion by 2033, according to Straits Research.
According to the report, The Future of FMCG E-commerce in 2025, digital platforms are becoming the primary means by which consumers interact with businesses. With 30% of sales taking place online, pet care has the highest online penetration rate, followed by consumer health, making up for 23% of sales last year, primarily from vitamins and nutritional supplements. That said, the beauty and personal care industry continues to lead the e-commerce market in terms of revenue, accounting for 22% of online sales and reaching a total of $118 billion in 2024.
Moreover, Deloitte predicts that consumer goods companies will likely focus on product mix and portfolio this year in an effort to attract customers and invest in a wide range of demand-generating capabilities.
Our Methodology
To list the 13 Best FMCG Stocks to Buy, we used a screener and Insider Monkey’s exclusive database of hedge funds to shortlist the companies catering to the broader FMCG space. These stocks are ranked according to hedge fund sentiment as of Q1 2025.
Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).
13. Unilever PLC (NYSE:UL)
Number of Hedge Fund Holders: 30
Unilever PLC (NYSE:UL) ranks among the best FMCG stocks to buy. On June 23, Unilever PLC (NYSE:UL) declared that it has signed an agreement to purchase Dr. Squatch, a personal care brand, from growth equity firm Summit Partners. Unilever is paying $1.5 billion (1.09 billion pounds) for the deal, according to the Financial Times.
Dr. Squatch is a personal care brand that specializes on natural grooming products for men. The brand has reached millions of people through retail and direct-to-consumer channels on account of its natural, high-performing personal care products. As previously stated, Unilever PLC (NYSE:UL) plans to expand Dr. Squatch internationally and employ the acquisition to enhance its men’s personal care products, which include Axe and Dove Men+Care deodorants.
Unilever PLC (NYSE:UL) is a British multinational fast-moving consumer goods corporation formed through the combination of British soap manufacturer Lever Brothers and Dutch margarine producer Margarine Unie. The company owns a diversified portfolio of popular brands, which include the likes of Ben & Jerry’s, Dove, Hellmann’s, Knorr, Lux, Magnum, Sunsilk, and Wall’s.
12. General Mills, Inc. (NYSE:GIS)
Number of Hedge Fund Holders: 43
General Mills Inc. (NYSE:GIS) ranks among the best FMCG stocks to buy. On June 26, RBC Capital Markets increased its price target for General Mills Inc. (NYSE:GIS) to $63 and upgraded its rating from Sector Perform to Outperform. The firm emphasized its most recent quarter, when organic sales in North America Pet increased 3%, above analysts’ projections of a 2% drop.
Additionally, General Mills Inc. (NYSE:GIS) announced the nationwide launch of its first refrigerated pet food, Blue Buffalo Love Made Fresh. According to management, the fresh pet market is currently valued at about $3 billion and has the potential to reach $10 billion “over the next several years.”
RBC stated that although the introduction will initially impact margins, distribution issues should be minimized due to the company’s experience with chilled dough products.
RBC stated that private-label product competition is fierce and that it continues to observe pressure on packaged food valuations. However, the firm believes that General Mills’ steady stream of income, strong retention rates, and low leverage prevent further multiple compression, characterizing the risk-reward profile as “relatively balanced” following the stock’s decline.
General Mills Inc. (NYSE:GIS) is a prominent American multinational corporation known for manufacturing and promoting branded processed consumer foods that are extensively marketed through retail channels.
11. Celsius Holdings Inc. (NASDAQ:CELH)
Number of Hedge Fund Holders: 47
Celsius Holdings Inc. (NASDAQ:CELH) ranks among the best FMCG stocks to buy. On June 16, TD Cowen increased its price target to $55 and upgraded Celsius Holdings Inc. (NASDAQ:CELH) to Buy, highlighting the company’s renewed brand momentum, the seamless integration of Alani Nu, and the possibility of additional distribution triumphs in 2026 and beyond.
Celsius’ scanner sales have rebounded “to ~flat from the -HSD% sales decline seen in February,” according to TD Cowen. As comparable sales numbers slow, the firm anticipates that this momentum will last through the summer.
The firm also reported that Celsius Holdings Inc. (NASDAQ:CELH) obtained “15-20% more shelf space during spring resets,” which, when combined with a recovery in the energy drink market, has improved the growth environment. Regarding Alani Nu, TD Cowen stated that scanner sales were up by more than 100% and the brand “transitions to CELH in strong condition.”
Celsius Holdings Inc. (NASDAQ:CELH) is an American company that manufactures a variety of energy and exercise drinks under the Celsius brand in the US, North America, Europe, Asia Pacific, and internationally.
10. Sysco Corporation (NYSE:SYY)
Number of Hedge Fund Holders: 50
Sysco Corporation (NYSE:SYY) ranks among the best FMCG stocks to buy. With a price target of $83, UBS analysts reaffirmed their Buy rating on Sysco Corporation (NYSE:SYY) on June 2. The update comes as Sysco stressed its strategic focus in recent meetings, even in the face of difficult macroeconomic conditions.
Sysco Corporation (NYSE:SYY) has been experiencing traffic issues for around 15 months, with industry volume growth and inflation rates having settled. The company now believes that it is in a position to increase its market share despite these constraints. The company admitted to temporary interruptions brought on by adjustments to Salesforce compensation and a hold-up in hiring more employees in comparison to rivals. Nonetheless, Sysco expanded its workforce by about 7% last year and anticipates modest future growth.
Additionally, Sysco Corporation (NYSE:SYY) intends to bolster its margins by investing more than $100 million in cost-cutting measures aimed at selling, general, and administrative costs as well as the cost of goods sold.
The biggest wholesale food distributor in the United States, Sysco Corporation (NYSE:SYY) markets and distributes goods to a range of establishments, including restaurants, healthcare facilities, and educational institutions.
9. Monster Beverage Corporation (NASDAQ:MNST)
Number of Hedge Fund Holders: 54
Monster Beverage Corporation (NASDAQ:MNST) ranks among the best FMCG stocks to buy. On June 16, UBS maintained its Neutral rating and $63 price target on Monster Beverage Corporation (NASDAQ:MNST), anticipating that higher aluminum tariffs will have a modest impact on the company’s margins beginning in the third quarter of 2025.
At its annual shareholder meeting, the company’s management insisted that category growth remains strong in the US alongside decent international growth. The only new information presented during the conference was the impact of the aluminum tariff.
Nevertheless, UBS noted that Monster Beverage Corporation (NASDAQ:MNST)’s second-quarter setting appears more appealing than before, pointing to robust quarter-to-date trends, ongoing progress in tracked data, and easier comparisons for the company in the months ahead.
Monster Beverage Corporation (NASDAQ:MNST) is a prominent American company that specializes in developing, promoting, marketing, and distributing energy drink concentrates and beverages under well-known names like Burn, Relentless, and Monster Energy.
8. The Kroger Co. (NYSE:KR)
Number of Hedge Fund Holders: 64
The Kroger Co. (NYSE:KR) ranks among the best FMCG stocks to buy. On June 23, UBS maintained its Neutral rating on The Kroger Co. (NYSE:KR) and raised its price target for the grocery store chain’s stock from $66 to $74 on June 23. The price target raise comes after Kroger’s first-quarter earnings, which UBS reported included a number of encouraging indicators, including the fifth consecutive quarter of sequential growth in identical store sales minus fuel.
With particular enhancements in shrink control, e-commerce, and its pharmacy sector, UBS emphasized Kroger’s efficiency in managing profitability. The firm credited these improvements in part to Kroger’s focus on its primary operations now that merger-related distractions are “in the rear-view mirror.”
The firm saw a “greater sense of urgency” at The Kroger Co. (NYSE:KR) to boost market share and competitiveness. The grocery store chain’s performance seems to be improving as a result of this newfound focus.
The Kroger Co. (NYSE:KR) is an American retailer with over 2,700 supermarkets and multi-department stores in 35 states across the US.
7. Dollar Tree, Inc. (NASDAQ:DLTR)
Number of Hedge Fund Holders: 67
Dollar Tree, Inc. (NASDAQ:DLTR) ranks among the best FMCG stocks to buy. Analysts from the Bernstein SocGen Group raised their price target for Dollar Tree, Inc. (NASDAQ:DLTR) from $82 to $86 while maintaining the stock at Market Perform. Although the analysts pointed to robust comparable sales, they also stated that tariffs are probably going to cause second-quarter earnings volatility.
Dollar Tree’s first-quarter sales growth of 5.4% surpassed both the average estimate of 3.7% and the company’s guidance of 3-5%, exceeding sell-side expectations.
Along with reiterating its sales guidance for fiscal year 2025, the company predicted net sales of $18.5 billion to $19.1 billion, surpassing the consensus of $18.9 billion.
Dollar Tree, Inc. (NASDAQ:DLTR) is an American retail chain known for providing a large selection of products at different price points. The company offers consumables like food, household items, and health care products, as well as seasonal goods. With 24 distribution centers, Dollar Tree mostly caters to consumers on a tight budget.
6. PepsiCo, Inc. (NASDAQ:PEP)
Number of Hedge Fund Holders: 71
PepsiCo, Inc. (NASDAQ:PEP) ranks among the best FMCG stocks to buy. On June 24, PepsiCo, Inc. (NASDAQ:PEP) announced plans to implement Salesforce’s digital labor platform, Agentforce, which integrates trusted, self-governing AI agents into daily operations.
With this expanded partnership, PepsiCo, Inc. (NASDAQ:PEP) will use AI agents to oversee critical tasks, improving operational effectiveness and customer service. Notably, PepsiCo, Inc. (NASDAQ:PEP) will be able to leverage extensive customer data through the collaboration, offering more profound understandings of tastes and habits as well as more focused, automated marketing campaigns.
In addition to being among the first major food and beverage companies to use Agentforce extensively, PepsiCo, Inc. (NASDAQ:PEP) is putting a new Trade Promotion Management technology into place to maximize promotional expenditures and improve retail partnerships.
One of the most well-known names in the world, PepsiCo, Inc. (NASDAQ:PEP) is an American multinational company involved in the food, snack, and beverage sectors.
5. The Coca-Cola Company (NYSE:KO)
Number of Hedge Fund Holders: 87
The Coca-Cola Company (NYSE:KO) ranks among the best FMCG stocks to buy. Morgan Stanley analyst Dara Mohsenian maintained a Buy rating for The Coca-Cola Company (NYSE:KO) with a price target of $81 on June 27. One of the primary causes behind the update is Coca-Cola’s excellent pricing power, which has been supported by efficient marketing and sound execution.
Compared to its competitors, this price power is anticipated to propel greater long-term organic sales growth, especially in emerging regions where The Coca-Cola Company (NYSE:KO) is well-established. This optimistic outlook is further supported by the company’s historical volume growth and strategic commitment to balancing volume and pricing across various geographies.
Another important factor in future growth, according to Mohsenian, is the prospect for Coca-Cola’s Fairlife expansion. With additional production facilities anticipated to be operational by the end of 2025, Fairlife is well-positioned to broaden its product portfolio and innovate further, which could significantly boost Coca-Cola’s overall growth.
The Coca-Cola Company (NYSE:KO) is a multinational beverage company that produces, develops, and sells a broad variety of nonalcoholic beverages. Coca-Cola’s brands include Fanta, Fresca, Schweppes, Sprite, and others.
4. The Procter & Gamble Company (NYSE:PG)
Number of Hedge Fund Holders: 88
The Procter & Gamble Company (NYSE:PG) ranks among the best FMCG stocks to buy. On June 27, Evercore ISI gave The Procter & Gamble Company (NYSE:PG) a vote of confidence, reaffirming its Outperform rating and $190 price target for the consumer products behemoth.
The Procter & Gamble Company (NYSE:PG) is going through an organizational restructuring to become “faster, more adaptative and entrepreneurial, in addition to more efficient,” according to Evercore. As these tasks may be handled by the teams themselves, the proposed reorganization would focus on forming teams that perform with less guidance and permission from marketing and financial specialists.
Conversely, Evercore states that P&G must contend with shifting retail environments in its two major markets, China and the US, where pure online merchants are capturing the largest portion of the market. Although the company does well with conventional retailers, according to Evercore’s statistics, The Procter & Gamble Company (NYSE:PG) “is not winning within Amazon, the fastest retailer in U.S. HPC.”
The Procter & Gamble Company (NYSE:PG) is a consumer products corporation that operates in five major segments: Baby, Feminine & Family Care, Fabric & Home Care, Grooming, and Beauty.
3. Costco Wholesale Corporation (NASDAQ:COST)
Number of Hedge Fund Holders: 93
Costco Wholesale Corporation (NASDAQ:COST) ranks among the best FMCG stocks to buy. BMO Capital maintained its Outperform rating and $1,175 target price for Costco Wholesale Corporation (NASDAQ:COST)’s shares on June 23, continuing to rank the wholesale retailer as a “Top Pick” in its coverage portfolio.
The firm emphasized three recent Costco Wholesale Corporation (NASDAQ:COST) announcements that improve its value proposition for members. These include a new standalone gas station test, longer shopping hours exclusively for Executive members, and a new bonus on same-day Instacart orders funded by Instacart for Executive members.
These additional perks and bonuses, according to BMO Capital, enhance Costco’s “extreme membership value proposition,” especially for its Executive membership base. Despite accounting for 47% of Costco members, this tier accounts for 73% of the company’s sales.
A membership-based warehouse club, Costco Wholesale Corporation (NASDAQ:COST) offers bulk discounts on an array of products, including food, electronics, and household products.
2. Walmart Inc. (NYSE:WMT)
Number of Hedge Fund Holders: 100
Walmart Inc. (NYSE:WMT) ranks among the best FMCG stocks to buy. On June 25, UBS maintained its Buy rating and price target of $110 on Walmart Inc. (NYSE:WMT), emphasizing the significance of the retailer’s fulfillment services in its business transformation.
The firm emphasized that Walmart’s fulfillment services are a “critical and multifaceted enabler” of the company’s evolving business model rather than a crucial component of its “Second P&L” strategy. According to UBS, these fulfillment capabilities are vital for grasping Walmart’s overall investment case as they are intended to both generate direct revenue and support other business components like third-party marketplace fees.
UBS came to the conclusion that Walmart’s fulfillment system is “valuable in and of itself” and that it gives the company “ample room” to improve its top and bottom lines going forward.
Walmart Inc. (NYSE:WMT) ranks as the world’s largest brick-and-mortar retailer, with over 100,000 stores. The company’s sectors include Walmart US, Walmart International, and Sam’s Club, which provide a wide range of products, including clothes, electronics, and home furnishings.
1. Philip Morris International Inc. (NYSE:PM)
Number of Hedge Fund Holders: 104
Philip Morris International Inc. (NYSE:PM) ranks among the best FMCG stocks to buy. Analysts at BofA Securities raised their price target for Philip Morris International Inc. (NYSE:PM) from $182 to $200 on June 3 while maintaining their Buy rating on the company’s shares. The update comes after the company’s CFO, Emmanuel Babeau, expressed confidence in the company’s smoke-free, multi-product strategy during a presentation at an investor conference in Paris.
At the moment, Philip Morris International Inc. (NYSE:PM) sells its three smokeless brands. IQOS, ZYN, and VEEV, in 16 countries, with two brands accessible in 20. The company noted that these products work well together, preventing internal competition and fostering expansion. Philip Morris International Inc. (NYSE:PM) also intends to market two-thirds of its products as smoke-free due to the increasing popularity of these brands.
Philip Morris International Inc. (NYSE:PM) is a global tobacco company that provides services to consumers in over 180 countries. With Marlboro as its signature product, the firm stands out among the titans of “Big Tobacco.”
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