TD Ameritrade Holding Corp. (AMTD), Charles Schwab Corp (SCHW): Why Rising Margin Debt Might Not Spell Doom for Stocks

The stock market has traded near record-high levels for months now, and cautious investors are starting to get nervous about how much further stocks can climb without a substantial correction.

One indicator that has gotten increasing amounts of attention is the level of outstanding margin debt, which has hit new nominal highs. E TRADE Financial Corporation (NASDAQ:ETFC)ven after adjusting for inflation, margin debt is approaching peaks last seen at previous times of what turned out to be unsustainable market froth, including the tech bubble and the housing boom.

But one thing many people don’t realize is that the market for margin debt has gotten a lot more competitive in recent years. Now, used prudently, margin debt can be the cheapest financing option you have — if you’re smart about shopping around.

Margin debt competition
Historically, margin debt was a pricey way to borrow. Brokers set interest rates that were well above what you could get on other types of loans, especially relatively low-rate debt such as mortgage loans.

Even though the overall low-interest environment has helped to push down margin-loan rates, given that most brokers tie what they charge on margin loans to short-term interest rates, small investors still face fairly high financing costs at most institutions. Fidelity, for instance, charges more than 8.5% for loans of less than $10,000, while TD Ameritrade Holding Corp. (NYSE:AMTD) charges 9% and E TRADE Financial Corporation (NASDAQ:ETFC) weighs in at 8.44%, and Charles Schwab Corp (NYSE:SCHW) charges 8.5% for loans under $25,000.

But some of those rates start coming down when you borrow larger amounts. At Fidelity, loans of $500,000 or more have a rate of just 3.75%, which is competitive with mortgage loans at current rates. E TRADE Financial Corporation (NASDAQ:ETFC) offers a 3.89% rate for loans of $1 million.

Better rates for small investors
Even better for borrowers, some brokers have specialized in offering rock-bottom financing rates even for small loans. In particular, Interactive Brokers Group, Inc. (NASDAQ:IBKR) has rates of less than 1.6% on loans of $100,000 or less, while offering lower rates to bigger borrowers, including a current 0.5% rate to borrowers with loans over $3 million.

Other niche brokers aren’t generally quite as aggressive with their margin-loan offerings, but some offer rates in the 3% to 4% range for small loans. As a way for little-known brokers to appeal to potential customers, low margin rates are a cheap but effective way to entice certain investors, including many who use margin as part of trading strategies that can produce above-average revenue for the brokers that serve them.