Sweetgreen, Inc. (SG) Set to Enter Arkansas Market as Part of Southern U.S. Expansion

On May 19, Sweetgreen, Inc. (NYSE:SG) announced plans to enter the Arkansas market, marking a notable move in its ongoing expansion throughout the southern U.S.

Photo by Samuel Regan-Asante on Unsplash

Sweetgreen, Inc. (NYSE:SG) is mainly known for its fast-casual concept centered around fresh, healthy meals, offering a range of salads, bowls, and other nutritious options, with a strong emphasis on seasonal produce and sustainable practices. According to the announcement, the first Arkansas location will launch in Fayetteville later this year, followed by another spot at Walmart’s new headquarters in Bentonville.

These upcoming openings are part of Sweetgreen, Inc. (NYSE:SG)’s broader national growth strategy. The company is eyeing additional markets in 2025, including Sacramento, Phoenix, and Cincinnati. Looking ahead, Sweetgreen aims to increase its presence by 15% to 20% each year and plans to open at least 40 new restaurants in 2025, half of which will feature its advanced Infinite Kitchen technology.

Christopher Tarrant, Chief Development Officer at Sweetgreen, made the following comment:

“Northwest Arkansas is quickly becoming a hub for innovation and growth, and we’re excited to be part of it. Opening on Walmart’s forward-thinking New Home Office campus and in Fayetteville, home of the University of Arkansas, is a meaningful milestone for our brand, and we’re looking forward to serving these communities with fresh, real food.”

Sweetgreen, Inc. (NYSE:SG)’s expansion strategy was also reflected in its first-quarter earnings, where it provided FY25 guidance projecting revenue between $740 million and $760 million. Same-store sales are expected to remain relatively unchanged, while the restaurant-level profit margin is estimated at around 19.5%. In addition, the company expects adjusted EBITDA to come in at approximately $30 million, underscoring its continued focus on operational efficiency as it scales.

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