Summoning Google Inc (GOOG)’s Steering-less Self Driven Cars With Your Smartphone

To provide a more accurate picture the automaker of these ‘summonable’ cars will not be Google Inc (NASDAQ:GOOG) itself, but the revolutionary technology that is going to make the scenario described above a reality is going to be powered by Google X, the division of the tech giant that has the most futuristic technological projects under its hood. In an article on Wall Street Journal by Joseph White, Google’s hunt for partners for its self driving cars was the topic of discussion.

Google Inc (GOOG)

Google Inc (NASDAQ:GOOG) is no mood of wasting time by starting its very own automobile business. Instead the company would much rather partner with one of such companies in Detroit according to Chris Urmson, head of Google’s autonomous vehicle project, as quoted in the article.

Urmson believes that Google Inc (NASDAQ:GOOG) should be able to come up with the self driving cars before the laws governing such vehicles are passed by the legislative bodies. However, safety seems to be his prime concern rather than meeting any particular deadline, according to the article. Currently the tech giant is focusing on making these vehicles drive under 25 miles per hour so that the cars do not have to meet a plethora of safety standards.

According to Morgan Stanley analyst Adam Jones, who was also quoted in the article, Google Inc (NASDAQ:GOOG)’s low speed self driving cars could gain considerable traction if they are put in busy districts fo the city and the people could summon them using their smartphones. It sounds a little like Uber, except that this business model could prove to be even more cost efficient as it takes away the labour cost.

Urmson is scheduled to address an auto industry convention in Detroit next month, according to the article. This could prove to be a great opportunity for both Google Inc (NASDAQ:GOOG) and other auto manufacturers who want to secure their companies a place in the future of automotive industry.

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