ServiceNow, Inc. (NYSE:NOW) is one of the best stocks to buy right now.
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On January 12, 2026, analyst confidence in ServiceNow, Inc. appeared to be growing ahead of the company’s Q4 2025 earnings release, scheduled for January 28, 2026. The same day, Citi announced the opening of an “upside 30-day catalyst watch” on the stock, while reiterating its ‘Buy’ rating, alongside a $250.60 price target. The firm supported its stance with channel checks indicating a strong quarter-end close and a strengthened pipeline extending into fiscal 2026. The firm expects solid short-term execution, fueled by the potential year-end budget flush.
On the same day, Goldman Sachs revisited the stock with a similar, constructive tone. Assuming coverage of ServiceNow, Inc. with a ‘Buy’ rating and a $205 price target, the firm kept a longer-term industry view. It argued that the software’s total addressable market over the next decade should expand as AI adoption grows. In this context, the firm views ServiceNow as well-positioned for agent orchestration.
In contrast, on January 9, 2026, Stifel reduced its price target on ServiceNow, Inc. from $230 to $200, while maintaining a ‘Buy’ rating. The firm cited slightly softer system integrator checks, expecting conservative Q1 organic current Remaining Performance Obligations (cRPO) guidance.
ServiceNow, Inc. offers a cloud-based workflow automation platform that integrates AI and machine learning. The platform enables enterprises to digitize, manage, and optimize processes across IT, employee, and customer operations.
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