Sony Corporation (ADR) (SNE), Nintendo Co., Ltd (ADR) (NTDOY): Microsoft Corporation (MSFT)’s Xbox One Is Too Expensive

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And it could still get worse for Microsoft and that iPad-esque price tag. Reports this summer indicate that Amazon.com, Inc. (NASDAQ:AMZN) is going to dive into the console gaming market later this year. The Android-fueled set-top box will naturally stream TV and surf the Web, but it will also lend itself to the Android games that are rapidly evolving from the Angry Birds and Temple Run that you were playing a couple of years ago.

As the Wii U, Xbox One, and PS4 become more than just gaming machines, it’s not a shock to see other media companies moving into gaming platforms. Furthermore, anyone who’s seen Amazon.com, Inc. (NASDAQ:AMZN)’s aggressive pricing strategy on the Kindle e-reader and Kindle Fire tablet knows that if the company does put out a gaming system in time for this holiday shopping season, it’s going to be cheap.

Are you still comfortable at $499, Microsoft Corporation (NASDAQ:MSFT)? You may want to rethink your pricing. Isn’t that what the Surface RT tried to sell for last November?

We saw how well that played out.

The article Microsoft’s Xbox One Is Too Expensive originally appeared on Fool.com and is written by Rick Munarriz.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Amazon.com and owns shares of Amazon.com and Microsoft.

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