(For Part I about the console battle, click here. For Part II on the battle between game developers, click here.)
With E3 2013 in the books, it’s time to take stock of what the gaming world showed enthusiasts and investors. Considered the most important E3 in a decade thanks to the announced release of the PS4 and Xbox One, the convention delivered the goods and left people in anticipation of the future. Like all industry conventions, it had winners and losers. Some companies got high scores, while others escaped battered and bruised.
Without further ado, here is a summary for investors going forward after three days of spine-tingling technology and leaps in gaming.
Most epic pwning of a rival company: Sony Corporation (ADR) (NYSE:SNE)
Call it what you will, but this convention was a comedy of errors for Microsoft Corporation (NASDAQ:MSFT). Much of that had to do with Sony Corporation (ADR) (NYSE:SNE)‘s brilliant press conference on Day 1. In what could only be described as a dispatching of one’s enemies that rivals Game of Thrones, Sony released the PS4 as the console that does everything that a console should do and everything that Microsoft’s console doesn’t.
Sony Corporation (ADR) (NYSE:SNE) not only came out and said the PS4 would be available for $100 less than Microsoft’s Xbox One, but also that it had the ability to play used and shared games without the need for constant Internet connectivity (which Microsoft requires.) It also offers a huge digital library of PS3 titles for those still hesitant to part with their old consoles. Add in the advantage that it has in terms of a better graphics engine and a wide appeal among hardcore gamers, and it’s easy to see how Sony not only won the console war, but also made Microsoft’s crown jewel the butt of every geek joke since the convention began.
Sony Corporation (ADR) (NYSE:SNE) was initially criticized for announcing its console before even giving people a chance to look at it, but it was actually a clever “wait-and-see” approach that reaped the maximum benefit and caught the gamer world by storm.
Game-maker most likely to dominate your Christmas wish list: Activision Blizzard, Inc. (NASDAQ:ATVI)
Consoles are nothing without games, and most of E3 is devoted to game developers big and small hawking their big releases. Activision Blizzard, Inc. (NASDAQ:ATVI) impressed me the most because of the work that it has done to expand its brand with the acquisition of Bungie Entertainment, as well as its ability to take advantage of the new consoles’ advanced graphics with games such as Call of Duty: Ghosts.
This new entry in the Call of Duty franchise takes the idea of cloud gaming and runs with it. By allowing gamers to join other co-op games as a helping hand before continuing on as a single player, it gives players a choice in regard to how much they want to socialize during missions. The game also features more stealth levels and cover-based combat, aided by very detailed landscaping that let the characters and equipment react to nature the way that they would in real-life situations. These add more realism to the game, and with a smarter AI it feels more like being in a combat zone than its predecessors. This makes it a fun game that should be a moneymaker for the company.