Social Updates: Facebook Inc (FB)’s Research, LinkedIn Corp (LNKD)’s Job Board & Yelp Inc (YELP)’s Reviews Effect

Editor’s Note: Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD), Yelp Inc (NYSE:YELP)

Facebook peer groups may be useful for HIV education (GMA Network)
Groups on the popular networking site Facebook Inc (NASDAQ:FB) may help educate men about HIV prevention and testing, a new study suggests. Researchers found that specially-created Facebook social media groups helped encourage men who have sex with men to reach out for information about testing themselves at home for HIV. The study is “really demonstrating a way to take what we already know to be effective… and translating it into the digital realm,” Sheana Bull, professor and chair of the Department of Community and Behavioral Health at the Colorado School of Public Health in Denver, said.

Facebook Inc (FB), JetBlue Airways Corporation (JBLU)

Facebook to pay over Rs 8 lakh to Indian engineering graduate for finding critical bug (The Times of India)
Arul Kumar, a 21-year-old engineering graduate, has netted a $12,500 bounty from Facebook Inc (NASDAQ:FB) after he found a critical bug that allowed anyone to delete any photo hosted on the social networking website. At the current rate of dollar, the bounty which Arul will get this month, is worth around Rs 8,25,000. This is the second time Arul has won a bounty from Facebook Inc (NASDAQ:FB). Around a month ago, he discovered another bug for which he was promised $1500. He is yet to get this money.

Has LinkedIn Crossed An Ethical Line? (Forbes)
Initially, all of LinkedIn Corp (NYSE:LNKD)’s services were free to job seekers. But over the past few years, in an effort to generate profits, LinkedIn shifted its business model and started acting more like a job board than a networking site. Along the way, the company began charging employers to post jobs and to gain access to resumés; it also invited job seekers to pay for “premium” services. What’s so disturbing about that? Several things. For starters, job boards have proven incredibly ineffective at matching applicants to openings. An analysis by employment industry watchdog firm CareerXroads reveals that during a 10-year period when revenues for job boards exploded, the percentage of hires made through them fell by about 50%. In that period, only 2.5% of hires by employers came from the gorilla job boards, and, combined.

Why is LinkedIn creating phantom profiles for 12 year olds? (ITWorld)
LinkedIn Corp (NYSE:LNKD) offers a great many services, some of them useful, some of them marginal, and some borderline spammy. But when I got an email from a reader worried that the business social network had created a profile for her young granddaughter, it appeared LinkedIn had sunk to a new low. Beth A. is a recruiter on the east coast who relies heavily on LinkedIn Corp (NYSE:LNKD) for her work. One day she logged into her account to find a familiar name under the People You May Know column on the right side of her screen: Her 12-year-old granddaughter. (To protect the girl’s privacy, I’ll just call her Cecelia.)

90% of Yelp Users Say Positive Reviews Affect Their Purchases ( Nation NEws Service)
Whether it’s a restaurant, shopping mall, museum or even the hot dog stand down the street, you can find reviews for almost anything on Yelp Inc (NYSE:YELP). Yet there are still many small businesses that are not taking advantage of the online review site. In an infographic from Merchant Warehouse, created by Column Five, studies showed that 90% of Yelp Inc (NYSE:YELP) users say that positive reviews affect their buying choices, and 93% of people who conduct research on review sites typically make purchases at the businesses for which they search.

Salesforce CEO: On a path to get to $10 billion in revenue (CNBC)