Social News: Facebook Inc (FB)’s Stronger Revenues, LinkedIn Corp (LNKD)’s Ad Visibility & Yelp Inc (YELP)

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Facebook Mobile-Ad Success Shows Model to Twitter-Snapchat (BusinessWeek)
Facebook Inc (NASDAQ:FB)’s success in mobile advertising, which is making it a stronger rival to Google Inc (NASDAQ:GOOG), is also providing a model for other social-networking sites such as Twitter Inc., Pinterest Inc. and Snapchat Inc. Facebook Inc (NASDAQ:FB)’s mobile ads generated 41 percent of revenue last quarter, up from 14 percent a year earlier, helping the company top second-quarter profit and sales estimates this week. The results contrasted with earnings from Google Inc (NASDAQ:GOOG) and Yahoo! Inc. (NASDAQ:YHOO), which both reported lower-than-predicted revenue. While Google Inc (NASDAQ:GOOG) accounts for more than 50 percent of the world’s mobile-ad market, it’s now growing more slowly than Facebook Inc (NASDAQ:FB).

LinkedIn to roll out Sponsored Updates (ITWorldCanada)
Business networking site LinkedIn Corp (NYSE:LNKD) is extending its advertising platform with the addition of Sponsored Updates, a feature that ports announcements directly into the news feeds of LinkedIn Corp (NYSE:LNKD) users. Sponsored Updates provide advertisers with more visibility for their content than they would normally get from current right-hand sidebar space available on LinkedIn Corp (NYSE:LNKD). The notion is that viewers are more apt to view and click on the advertisements inserted in their news feeds since the ad appears when they are more engaged. Sponsored Updates will be available to LinkedIn Corp (NYSE:LNKD) customers with an account representative and any company with a LinkedIn Corp (NYSE:LNKD) company page by the end of July.



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