Social News: Facebook Inc (FB)’s Stronger Revenues, LinkedIn Corp (LNKD)’s Ad Visibility & Yelp Inc (YELP)

Editor’s Note: Related tickers: Facebook Inc (NASDAQ:FB), LinkedIn Corp (NYSE:LNKD), Yelp Inc (NYSE:YELP), OpenTable Inc (NASDAQ:OPEN), Google Inc (NASDAQ:GOOG), Yahoo! Inc. (NASDAQ:YHOO)

Facebook Inc. (FB)Facebook Inc (NASDAQ:FB)’s stock trading at high level (NYSEPost)
In the recently released earnings report for the three month period that ended on June 30, 2013 Facebook Inc (NASDAQ:FB) had reported stronger revenues and net income to boost investor confidence. The company had presented total revenues at $1.8 billion and had reported net income at the level of $0.19 per basic and diluted share, compared to the analyst estimates at revenues of $1.62 billion and earnings per share at the rate of $0.14 per share. While the company is presently facing competition from many other light weight social networks in the rapidly expanding mobile networks, it is essential that the social networking provider work out to remove the enemy of the display ads from its sites.

Snapchat Is Worth $800 Million Because Facebook Has Basically Turned Into LinkedIn, Says VC Bill Gurley (BusinessInsider)
Snapchat’s $800 million valuation, despite $0 in revenue, stuns many people. Bill Gurley, a VC at Benchmark, and an early-stage investor in Snapchat explained why he thinks the company deserves its valuation. …Part two is about the fundamental belief in Snapchat as a company. It’s growing like crazy because it provides a private forum for people to goof off. Facebook Inc (NASDAQ:FB) used to be that platform, but it’s matured. He says Facebook Inc (NASDAQ:FB) has turned into LinkedIn Corp (NYSE:LNKD). By that, he means you can’t goof off on Facebook Inc (NASDAQ:FB) because everyone sees it. LinkedIn Corp (NYSE:LNKD) is seen as a professional social network that must be kept neat and organized. Facebook Inc (NASDAQ:FB), similarly, needs to be kept tidy since everyone sees it.

Is Yelp’s Acquisition of SeatMe Really A Threat To OpenTable? (Trefis)
Late last week, OpenTable Inc (NASDAQ:OPEN)‘s shares took a beating over trading when the popular rating and review website Yelp Inc (NYSE:YELP) announced its decision to enter into the restaurant reservation industry with the acquisition of SeatMe. [1] The perceived threat to OpenTable Inc (NASDAQ:OPEN)’s position as the leader in the online restaurant reservation space triggered a sell-off among investors leading to a decline in share price from almost $67 before Yelp Inc (NYSE:YELP)’s announcement to the current price of just above $62 – a 7% fall. While OpenTable Inc (NASDAQ:OPEN) has its fair share of competitors providing similar online reservation and seating management services including Urbanspoon, Livebookings, UReserve and CityEats to name a few, Yelp Inc (NYSE:YELP)’s acquisition is believed to hurt OpenTable Inc (NASDAQ:OPEN) on two fronts: not only will Yelp Inc (NYSE:YELP)’s strong online presence elevate SeatMe to the position of a formidable competitor in the industry but OpenTable Inc (NASDAQ:OPEN) will also lose the diners who book tables at restaurants after reading reviews on Yelp Inc (NYSE:YELP) using OpenTable Inc (NASDAQ:OPEN)’s integrated reservation service.

Facebook Mobile-Ad Success Shows Model to Twitter-Snapchat (BusinessWeek)
Facebook Inc (NASDAQ:FB)’s success in mobile advertising, which is making it a stronger rival to Google Inc (NASDAQ:GOOG), is also providing a model for other social-networking sites such as Twitter Inc., Pinterest Inc. and Snapchat Inc. Facebook Inc (NASDAQ:FB)’s mobile ads generated 41 percent of revenue last quarter, up from 14 percent a year earlier, helping the company top second-quarter profit and sales estimates this week. The results contrasted with earnings from Google Inc (NASDAQ:GOOG) and Yahoo! Inc. (NASDAQ:YHOO), which both reported lower-than-predicted revenue. While Google Inc (NASDAQ:GOOG) accounts for more than 50 percent of the world’s mobile-ad market, it’s now growing more slowly than Facebook Inc (NASDAQ:FB).

LinkedIn to roll out Sponsored Updates (ITWorldCanada)
Business networking site LinkedIn Corp (NYSE:LNKD) is extending its advertising platform with the addition of Sponsored Updates, a feature that ports announcements directly into the news feeds of LinkedIn Corp (NYSE:LNKD) users. Sponsored Updates provide advertisers with more visibility for their content than they would normally get from current right-hand sidebar space available on LinkedIn Corp (NYSE:LNKD). The notion is that viewers are more apt to view and click on the advertisements inserted in their news feeds since the ad appears when they are more engaged. Sponsored Updates will be available to LinkedIn Corp (NYSE:LNKD) customers with an account representative and any company with a LinkedIn Corp (NYSE:LNKD) company page by the end of July.