However, Skechers USA Inc (NYSE:SKX) continues to increase global expansion with a 12.2% rise in comparable sales in domestic and international Skechers stores. Focusing on the growth of its performance shoe line and expansion into emerging markets has led to an increase in net sales of 28.6% to $451.6 million.
Sponsorship exposure and brand awareness
With a recently signed deal as a multi-year footwear and apparel sponsor of the Houston Marathon, Skechers is focusing efforts to increase brand awareness within its performance division.
With added media presence and endorsements from professional athletes, Skechers USA Inc (NYSE:SKX) is increasing brand awareness for the Skechers GO platform. With exposure in the professional athletic world, Sketchers is adding top-line growth while growing its brand name in the athletic arena.
The bottom line
While Sketchers still has room to grow in the international market, its focus on performance shoes and continued sports sponsorship deals will lead to long-term growth. Compared to Adidas and Nike, which are more mature companies, the future looks bright for this shoe retailer. With a focus on international growth and a P/E ratio of 58.4, Skechers USA Inc (NYSE:SKX) has recovered from past mistakes and continues to create trendy sports shoes in a world obsessed with fitness.
The article Skechers Is a Bargain.. Buy It! originally appeared on Fool.com and is written by Kaitlyn Tokay.
Kaitlyn Tokay has no position in any stocks mentioned. The Motley Fool recommends Nike. The Motley Fool owns shares of Nike. Kaitlyn is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.
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