Sirius XM Radio Inc (SIRI): This Week in The Company

Panning for Pandora
Pandora announced that it has surpassed 200 million registrations. That’s an impressive number, though it’s not as important as the number of people actually using the music-discovery service. Looking at it that way, Pandora had a still-impressive 69.5 million members use the service last month.

It’s important for Pandora to remind everyone how far it’s come, especially as the marketplace is about to get pretty crowded. The Verge is reporting that Apple is in final negotiations with the largest record label on a licensing deal for streaming rights. The deal with Universal Music Group could be done as early as next week.

It remains to be seen what kind of impact Apple would have here. Yes, it’s the biggest retailer of music, but would the company try to take on the premium-on-demand Spotify model, the premium-content angle that Sirius XM Radio Inc (NASDAQ:SIRI) is trying to get off the ground as a Web-based offering, or the popular yet not profitable Pandora music-discovery format

The article This Week in Sirius XM Radio originally appeared on Fool.com.

Longtime Fool contributor Rick Munarriz owns shares of Liberty Media.. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple.

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