Sirius XM Radio Inc (SIRI), The Walt Disney Company (DIS), Speedway Motorsports, Inc. (TRK) – Money Matters in NASCAR: Atlanta Motor Speedway

As a general rule, Speedway Motorsports, Inc. (NYSE:TRK) gets about 24% of its revenue from admissions, 31% from other “events-related revenue” — food and beverage and souvenir sales. Its biggest money-maker, though, is from broadcasting the races — $192.7 million last year, or 39% of total revenues.

Indeed, as admissions and “event-related” revenues have declined (down 38% and 28%, respectively, over the past four years), broadcasting revenue is about the only thing going up at Speedway. (Up about 14.5%.) That’s actually great news for AMS (and for Speedway itself), because the way NASCAR splits up its broadcast revenue, the bulk of the money — 65% — goes to racetracks such as AMS. Only 25% going to the teams and drivers, and 10% to the NASCAR organization itself.

Long story short, if you can’t make it to the race, and have to just tune in — that should be fine with NASCAR, with AMS, and with Speedway Motorsports. They’ll take your money any way they can get it.

The article Money Matters in NASCAR: Atlanta Motor Speedway originally appeared on Fool.com and is written by Rich Smith.

Fool contributor Rich Smith has no position in any stocks mentioned. The Motley Fool recommends Walt Disney. The Motley Fool owns shares of Walt Disney.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.