For the past three years, Apple Inc. (NASDAQ:AAPL) has issued releases on iPhone pre-order activity. This year, however, Apple is silent on the matter. Could this be a bad sign for Apple’s iPhone launch?
Battling high expectations is an ongoing struggle for Apple Inc. (NASDAQ:AAPL). And it’s no different with Apple’s iPhone sales numbers for the newly launched iPhones. The company’s choice not to report iPhone pre-orders on the opening weekend has sparked speculation that orders may not have been robust enough to please investors.
But there’s also a chance that Apple Inc. (NASDAQ:AAPL)’s silence has nothing to do with the numbers and more to do with Apple’s unusual launch. This is the first time Apple has introduced two new iPhone models. Even more, Apple is only accepting pre-orders for the iPhone 5c, and not the iPhone 5s. So there’s certainly a chance that Apple isn’t releasing numbers due to the unusual comparison.
Whatever Apple Inc. (NASDAQ:AAPL)’s reasons for not announcing pre-orders, investors are curious. The company has some incredible numbers to live up to. iPhone pre-orders during the first twenty-four hours have increased dramatically over the last three years: 600,000, 1 million, and 2 million in 2010, 2011, and 2012, respectively. Will Apple be able to keep up the trend?
According to these three sources, pre-orders may not be off to a very exciting start. For Apple Inc. (NASDAQ:AAPL) to impress investors, numbers would have to exceed last year’s 2 million by a good margin. Not only did Apple add Japan’s largest carrier, NTT DoCoMO Inc (ADR) (NYSE:DCM), to the launch, but this is the first time that China has been included at launch.
Tapping into the rumor mill
Predictions for the preorders numbers vary. They may have hit 2.2 million in the first twenty-four hours, according to Citi analyst Glen Yeung. Reuters’ “carrier source” says that 5c orders are “not overwhelming.” For China’s second-largest wireless carrier, China Unicom (Hong Kong) Limited (ADR) (NYSE:CHU), “online preorders for the iPhone 5S and iPhone 5C have exceeded 100,000 units, sharply lower than the more than 300,000 units that were preordered online for the iPhone 5,” according to The Wall Street Journal.