Shoe Carnival, Inc. (NASDAQ:SCVL) Q4 2023 Earnings Call Transcript

Mark Worden: This is Mark. Spot on Mitch. We tested and learned a significant shift out of traditional marketing vehicles like television, like print during BTS and then again, during holiday and into more effective targeted vehicles like digital, like social, like influencer. It worked as we shared, and we’re going to do that again this year, having a significantly reduced investment in those traditional mediums that frankly weren’t giving us great return and work delivering great traffic for us last year and shifting our funding to far more efficient, profitable tactics like I just mentioned. If we see it working in nonpeak seasons, we’ll increase advertising investments and talk more about that in pursuant quarters if we decide to take SG&A higher if it’s getting a strong return on ad spend. But right now, we’ve got the events loaded effectively and I think for a really good shape.

Operator: At this time, there are no other questions. So I will hand the call back over to management for closing remarks.

Steve Alexander: Thanks again for joining today’s call. This is Steve. I’m around all day. So if you’d like to talk, please reach out to me. Thank you very much.

Operator: Ladies and gentlemen, this concludes today’s conference call. You may now disconnect.