SeaWorld Entertainment, Inc. (NYSE:SEAS) Q3 2023 Earnings Call Transcript

And those are — we love customers like that. When they get to that month-to-month after 12 months. The accounting treatment on that, it does not flow through deferred revenue. It just flows right from the payment to revenue. So it bypasses deferred revenue. So that might be a little more color. And I think that’s kind of what Jim said. Anything you want to add?

James Forrester: Yes. And the only thing I would add to that is just a reminder for those who follow this industry, unlike many who are more seasonal in nature, we have — actually, the majority of our passes are sold in this April to July time frame as well as the Black Friday promotional period. So if you look at those, more than half of our passes will be sold more next year than they were — would be this year. And I know a lot of — again, those in the space really focus on this fall period as getting most of their passes sold. We’re a little bit different.

Marc Swanson: Yes, that’s a really important point that Jim just mentioned. Certainly, we sell passes year round, right? And as he noted, a lot of those are sold in that spring, early summertime period when we’re opening our rides and things like that. So perhaps a little bit different than some of the others. And certainly, I think the peak selling season is still ahead of us. And we just rolled out, as I mentioned, our best benefits ever just rolled out here in the last few days. And so we’re optimistic that that will be another reason that people will have to buy a pass or retain their existing pass. So we’re excited about the opportunities that that hopefully has ahead of us.

Operator: And our next question will come from Michael Swartz from SunTrust. Please go ahead.

Michael Swartz: Hey guys, good morning. Maybe just one quick question, broader level. The Six Flags and Cedar Fair acquisition, one of the rationales that they are using for the transaction is just increased diversification, limiting the impact of weather variability in different markets. I guess as you take a step back and think about this from a high level, I mean what are you doing internally strategically to really maybe reduce or lessen the impact of weather? Obviously, there’s been a big, big issue with all operators this year.

Marc Swanson: Yes. Michael, I can help you out there. So look, certainly, one of the things we just talked about a little bit is building a pass base. Certainly, that helps insulate you from weather. And I think you’ll see our efforts around that, and you’ll continue to see us push that program. That kind of locks in that commitment, and we still want those people to come, but if for some reason the weather is bad and they can’t come, you still have that commitment from them. But beyond that, really, it’s taking a look at different things in our parks. We’ve talked a little bit about some of this aesthetic capital that we’ve deployed. And so that can be around like shade structures, for example, where we’re particularly hot or unshady part of the park, we try to put more shade there to make — if you’re visiting on a hotter day, it can make that visit more comfortable for you.

I think the other thing we’ve looked at is what are the opportunities to do some more things indoors. And so next year, we look at shows like we’ve got an indoor aquarium, a Jellyfish experience coming to San Diego, for example. So there’s indoor opportunities as well that can be good. So we recognize it’s something that we’ll continue to work on with the various initiatives we have. We have to keep going here. We have programs around like drink refills and things like that that people can avail themselves up. They can buy a refillable cup for a certain price, and they get — refills are very low-cost refills. So just things to try to make guests more comfortable while they’re here.

James Forrester: The only thing I might add in addition to that, I don’t think some of our guests are fully appreciative that some of our water parks are heated. For example, so we’re doing some nice capital investment is sure, we’ve got boilers to keep people warm when the weather is colder. And we also look at our park operating hours to ensure that if we’ve got consistent, let’s say, afternoon thunderstorms in certain locations that we provide an opportunity for guests to get a full day experience by ensuring that we’re providing enough hours before and after the traditional storms to allow for that.

Michael Swartz: Okay. Great. And just — I know you don’t give guidance, but just in terms of the fourth quarter, obviously, you’ve said that October, excluding the extra Saturday from last year, it’s up low single-digits. Is that maybe the right way to think about how November, December should play out? I know there’s probably some calendar differences in weather differentials, maybe even easier comps, but any general commentary you can provide about maybe how to frame the entire quarter?

Marc Swanson: Yes. Michael. I mean, look, what I would tell you is we’re excited about the rest of the year. I mean we’re starting our Christmas events in some of our parks this week. And I think somewhat like Halloween, we have found those to be pretty popular and things that people like to come and do. And in some cases, people who come annually to visit as a tradition with their family or something. So I feel good about our product. I feel good about like the passes that are on sale now to enjoy that product. And we have obviously a lot more than just pass holders that come, passes — only a component of our attendance. It’s a big one, but certainly, we have other ticket types as well, and we’ll have other reasons for people to buy certain tickets and come and visit.

So I think there’s a lot of reasons to come. Not sure I can guide you to anything other than last year, obviously, there was some weather in Q4 that we talked about on the Q4 earnings call. Hopefully, that doesn’t repeat. Who knows? But I think we like the product, and I think that’s a big reason that we have confidence.

Operator: And our next question will come from Chris Woronka from Deutsche Bank. Please go ahead.

Chris Woronka: Hey good morning guys. Thanks for all the details so far. Marc, I was hoping maybe we could drill down a little bit. Just some of the attendance, I guess, issues in the quarter, you covered weather for a lot. But do you think there’s any of that just relates to maybe Orlando seeing a broader slowdown and whether that relates to Disney or something else? I mean I think we’ve started to hear that a little bit from some of the hotel people down there. Just curious whether you have any thoughts on that?