Seagate Technology PLC (STX), Western Digital Corp. (WDC): Can the Cloud Save this Failing Industry?

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Seagate Technology PLC (NASDAQ:STX) is one of the largest data storage companies in the world. It is a pioneer in hard disk drives manufacturing industry. In March, Seagate Technology PLC (NASDAQ:STX) also declared that it is the first company that has successfully shipped 2 billion hard drives.

Seagate Technology PLC (NASDAQ:STX)

For the quarter that ended in March 2013, Seagate reported revenue of around $3.5 billion, a gross margin of 26.9% and net income of $416 million. Due to higher sales of internet storage devices, Seagate’s results were better than estimated as the company’s estimated revenue for the quarter was $3.37 billion. The company expects that both demand and price will rise in the second half of the year.

Storage demand

The demand for internet storage devices is continually increasing, allowing customers to store data in the cloud and access from any place and from any device. Seagate Technology PLC (NASDAQ:STX)’s rival, Western Digital Corp. (NASDAQ:WDC), is also flourishing due to the growing demands for cloud-based Internet storage. Cloud storage allows customers to shift more easily to smartphones and tablets, reducing their dependence on personal computer hard drives.

For the quarter that ended in March 2013, cloud hard drives represented 10% of the total 55 million hard drives that were shipped to customers. Due to increasing demand, Seagate estimated revenue in the range of $3.3 to $3.45 billion for the current quarter though analysts believe that it will actually be above $3.5 billion. Western Digital reported revenue of $3.76 billion for the quarter, which was above analyst’s estimate of $3.5 billion. Seagate Technology PLC (NASDAQ:STX) is currently trading at around $43 and has risen 34% this year.

In the storage industry, Western Digital Corp. (NASDAQ:WDC) and Samsung are the chief rivals of Seagate. Both Seagate Technology PLC (NASDAQ:STX) and Western Digital Corp. (NASDAQ:WDC) are almost same in term of market share. Aside from Seagate and Western Digital Corp. (NASDAQ:WDC), Fusion-IO, Inc. (NYSE:FIO) is also the top manufacturer of flash memory storage devices.

Fusion-IO, Inc. (NYSE:FIO) provides storage solutions to global enterprises. In the third quarter ended march 2013 Fusion reported a revenue of $87.7 million, down 27% over the previous quarter and reported a net loss of $20 million. The revenue decrease was due to lower dependence on Facebook Inc (NASDAQ:FB) and Apple Inc. (NASDAQ:AAPL). These are the company’s main flash NAND customers, accounting for 50% of its revenue in the second quarter. Fusion-IO, Inc. (NYSE:FIO) is expecting that Facebook Inc (NASDAQ:FB) and Apple Inc. (NASDAQ:AAPL) will resume their ordering of products in the current quarter and expects a revenue of about $110 million for the quarter as a result. This is a bullish sign for the stock that its major customers are two of the world’s fastest-growing companies. The company also received a lot of attention in 2009 by employing Apple Inc. (NASDAQ:AAPL) co-founder Steve Wozniak.

Declining demand

There is industry speculation that the hard disk drive (HDD) will become obsolete just like a floppy drive, largely because solid-state drives (SDD) are becoming more affordable and have the benefit of greater speed. The financial results of hard drive manufacturing companies show something different, however. Despite stiff competition, both Seagate Technology PLC (NASDAQ:STX) and Western Digital Corp. (NASDAQ:WDC) are both showing rises in profitability.

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